Responsibilities

• Strategic Communications Leadership: Own the end-to-end external narrative for Base. Drive traditional PR, media relations, podcasts, and high-impact speaking opportunities across top crypto and mainstream tech/finance press.
• Crypto Twitter Intelligence: Operate natively on Crypto Twitter. You understand the memes, the culture, and the key players. You know exactly when to engage, when to stay silent, and when to go on offense to protect and build Base’s reputation.
• Strategic Counsel: Serve as a high-conviction sounding board for leadership (specifically Jesse Pollak). You are expected to gut-check instincts, provide direct pushback when necessary, and maintain a calm, steady hand when things run hot.
• Mainstream Expansion: Take the Base story beyond the crypto bubble. You will translate onchain innovation into compelling narratives for mainstream tech, finance, and cultural audiences.
• AI-Driven Excellence: Redefine the comms workflow by leveraging AI tools for sentiment monitoring, rapid drafting, and distribution.
• Cross-Functional Partnership: Work seamlessly with Marketing, BD, Social, and Coinbase Corporate Comms. You will break down silos to ensure the Base story is consistent across every touchpoint.

Requirements

• Crypto-Native Judgment: You follow Crypto Twitter. You understand the nuances of the onchain world and can spot a PR landmine—or a viral opportunity—from a mile away.
• Traditional Comms Chops: You have several years of experience in PR/Communications, with a proven track record of placing stories in top-tier publications (Bloomberg, CNBC, TechCrunch) and managing high-stakes crises.
• Trusted Advisor Energy: You earn trust fast through directness and competence. You are comfortable saying "don’t do that" to leadership.
• The "Hustle" Gene: You are scrappy and self-directed. You don’t wait for a brief; you find the angle, make the call, and ship the result.
• AI-Forward Mindset: You don’t see AI as a novelty; it is your competitive advantage. You are already using AI tools to amplify your output.
• Complexity Translation: You can take complex technical concepts (Layer 2s, decentralization, smart contracts) and make them resonate with Tier-1 journalists and mainstream audiences.

Preferred

• Deep personal network within the Ethereum and L2 ecosystem.
• Experience navigating the intersection of decentralized technology and traditional regulatory/financial narratives.
• Prior experience in a high-growth startup environment where you had to build a function from the ground up.