Responsibilities

• Build the Wonderfil Campus Content Strategy
• Build and support a distributed student creator network
• Grow campus-specific social accounts
• Create campaigns & UGC loops
• Build a system to organize assets, manage content and manage all Wonderfiliates
• Help build a world-class marketing team that is aligned with Wonderfil’s culture
• Content & Growth: Own the content strategy for Wonderfil's university channel
• Content & Growth: Manage and grow campus-specific Instagram and TikTok accounts
• Content & Growth: Monitor emerging trends, viral formats, sounds, memes, and creator strategies
• Content & Growth: Develop a repeatable process for turning viral trends into Wonderfil content

Requirements

• Demonstrated success growing social media accounts organically
• Strong intuition for what makes short-form content compelling and shareable
• Experience developing content strategies—not simply executing someone else's calendar
• Experience working with influencers, ambassadors, creators, interns, or distributed teams
• Excellent creative judgment
• Strong copywriting and communication skills
• Exceptional organizational skills
• Comfort managing many moving pieces simultaneously
• Experience using social analytics to understand what's working and what's not
• The ability to turn a vague idea into a concrete creative brief someone else can execute

Preferred

• building a college ambassador or influencer program
• marketing to Gen Z
• growing TikTok or Instagram accounts
• filming, editing and posting content nearly every day
• UGC campaigns
• building a CRM or creator-management system
• managing a distributed team
• excellent filming and video editing skills
• experience in consumer products, sustainability, climate, or circular economy
• having personally built a social account or creator audience

Benefits

• Health insurance, 401k, paid holidays and generous PTO.