Responsibilities

• Develop and own the complete DTC brand foundation including positioning, mission, visual identity, tone of voice, and go-to-market strategy
• Craft compelling, emotionally resonant brand storytelling that authentically connects with our core audience of modern women in the U.S.
• Build and manage a sustainable micro-creator ecosystem end-to-end: sourcing, partnership development, negotiation, campaign execution, and relationship building
• Lead creative direction and visual decision-making: brief photographers, designers, and partners to ensure consistent, premium brand aesthetics
• Develop and execute organic, community-focused marketing strategies to drive brand awareness, engagement, and loyalty
• Drive end-to-end execution with a hands-on approach, including copy development, content direction, and campaign delivery

Requirements

• Proven experience building a DTC brand from 0 to 1 in an early-stage, pre-Series A or pre-launch environment
• Deep, intuitive understanding of U.S. women aged 25–45 , their consumer behaviors, lifestyle preferences, content consumption, and cultural trends
• Direct, hands-on experience developing and managing micro-creator partnerships (not solely agency-led)
• Strong ability to define and deliver brand voice, storytelling, and copy direction
• Exceptional aesthetic judgment with the ability to direct visual identity, creative assets, and brand expression
• Ability to thrive in a lean, fast-paced environment with strong execution and self-direction
• Full-time on-site work commitment in Irvine, CA

Preferred

• Experience in women’s wellness, health tech, jewelry, fashion, or premium lifestyle DTC brands
• A strong personal sense of content and social media intuition
• Existing creator or influencer network in Los Angeles / Orange County
• Track record of building a brand from obscurity to strong market recognition

Benefits

• Groundfloor 0-to-1 brand-building opportunity to define a category-creating consumer brand
• Founder-level equity with superior long-term upside : Early-stage dilution terms and equity value potential unavailable to later hires
• Full autonomy + direct partnership with the CEO
• Competitive compensation + meaningful RSU equity package for long-term alignment
• Strong product support : backed by a dedicated, experienced R&D team in China to ensure reliable product execution
• Collaborative, entrepreneurial, and growth-focused culture
• On-site work environment in Irvine, CA