Head of Brand & Communications, Tapestry

Responsibilities

• Define and strengthen Tapestry's narrative and positioning as we establish a new category at the intersection of AI, software, and the electric grid.
• Build Tapestry's reputation, influence, and credibility as a trusted industry authority directly and efficiently, leveraging modern communication channels rather than reflexively hiring a large agency.
• Deeply understand how ideas and information travel today. Design and execute modern communication strategies that span social platforms, creator networks, podcasts, newsletters, niche communities, and executive voice, alongside traditional media relations.
• Translate complex technology into compelling stories by partnering with Product, Engineering, and Commercial teams to make sophisticated technical concepts clear, credible, and relevant to customers and external stakeholders.
• Serve as a strategic thought-partner and communications advisor to the CEO and leadership team, shaping executive positioning, thought leadership, key company narratives, and communications during high-impact moments.
• Strengthen Tapestry's connection with employees by building clear internal communication rhythms that connect teams to our mission, strategy, priorities, and progress.
• Lead corporate and stakeholder communications, partnering with Alphabet and company leadership to clearly articulate Tapestry's progress, strategy, differentiation, and business impact.
• Protect and strengthen Tapestry's reputation by developing thoughtful communications strategies for complex issues involving technology, data privacy, security, regulation, and other high-stakes matters.

Requirements

• Intellectual Agility & Adaptability: Demonstrated ability to quickly develop fluency in complex technical or unfamiliar domains and translate that understanding into effective communications strategy. Prior fluency in grid technology or deep energy expertise is not required.
• Startup or Founder-Led Success: Demonstrated success in startup, entrepreneurial, or founder-led environments, with a proven track record of translating complex technical narratives to broader audiences.
• Modern Media Fluency: A deep understanding of how ideas move in the modern ecosystem, with practical experience engaging audiences via social, creators, podcasts, newsletters, communities, and executive platforms, not just traditional press.
• Player-Coach Mindset: Demonstrated ability to operate as a strategic advisor to senior executives while remaining hands-on in developing messaging, content, and communications.
• Exceptional Writing & Storytelling: A high bar for clarity, accuracy, and credibility, with the ability to turn complex technical details into a compelling story.
• Executive Advisory Experience: Demonstrated success serving as a trusted advisor to a CEO or senior executive team, particularly in positioning them for high-stakes moments and navigating complex communications challenges.
• A Resourceful & Agency-Light Approach: Ability to build broad influence and credibility organically and creatively, without immediately relying on large, expensive agency support.

Preferred

• An interest in or exposure to deep tech, enterprise software, AI, or other highly technical domains.
• Experience building or repositioning an emerging technology category.
• Experience with public-sector stakeholders, policy, or regulatory communications.

Benefits

• Medical, dental, and vision coverage
• Generous PTO and flexible hybrid work model
• 401(k) with employer contribution
• Professional development
• The ability to work on important real-world problems within an Alphabet-backed environment