Responsibilities

• Define AI-first, modern B2B marketing inside a technology company scaling across two markets.
• Have the freedom to choose your own stack, create AI agents imagine and build something from scratch with real headroom to grow into senior marketing leadership as SPARK TSL scales.
• This role is a hybrid opportunity based mostly from home, with attendance at our new office in the centre of Bristol around once a fortnight. Occasional UK travel to NHS Trusts, partner sites and SPARK TSL events.
• Ensure marketing includes: AI-first methodology across the whole function including generative engine optimisation (GEO) so SPARK TSL is the answer when a prospect asks ChatGPT, Claude or Perplexity about our solutions.
• Our LinkedIn presence — channel content for SPARK TSL and thought leadership. Planned, drafted, scheduled, measured.
• Long-form content — NHS-policy-aligned articles, case studies, technical explainers, partner co-content on sparktsl.com.
• Email sequences in HubSpot — nurture, re-engagement, event invites, post-meeting follow-ups, segmented by persona and territory.
• Video and short-form — customer testimonials filmed on Trust visits, product walkthroughs, and conference clips. You shoot it, you edit it.
• Events — from the Apple Executive Briefing Centre to Digital Health Rewired to the Building Better Healthcare Awards. You’ll run our presence end-to-end.
• A Global Outreach Programme — using AI to research and map hospital systems and feeding qualified opportunities to our commercial team.

Requirements

• Experience of B2B marketing, ideally in healthcare, technology, SaaS or professional services
• Work with internal teams and customers to listen, learn and understand the messaging that will resonate with our customers and prospects
• Will take guidance, but is empowered to take accountability and ownership for your own ideas and strategy
• Uses AI tools every day — large language models, image and video generation — as a genuine part of how they work
• Is comfortable writing their own copy, editing their own video and designing their own assets (Canva, CapCut, Descript and basic Figma)
• Has hands-on HubSpot experience — building sequences, lists and dashboards without needing support

Preferred

• Experience across UK/Europe markets
• Ability to operate in a fast-growing tech company and build the operating model and tools to scale marketing initiatives

Benefits

• Life insurance
• a minimum of 33 annual leave days including bank holidays
• medical cash plan
• salary sacrifice pension scheme
• mental health and counselling support
• gym membership
• retail discounts and more
• comprehensive benefits package