Responsibilities

• Creator Recruitment & Development - Build and maintain a continuous pipeline of creators across training, footwear, running, physique, bodybuilding, swimming and adjacent communities. - Develop and manage a public creator application and screening process. - Establish a creator tiering framework defining qualification, benefits, expectations and advancement. - Personally recruit, vet, negotiate with and onboard creators at scale. - Develop strategies to retain and grow TYR's highest-performing creator relationships. Affiliate Program Management - Own the creator affiliate program and its operating structure. - Manage affiliate platform administration, including links, coupons, commission rules, fraud controls, payouts and reporting. - Develop commission structures and rate cards that support profitable growth. - Track creator-attributed revenue and gross profit and reconcile performance against company reporting. - Establish clear reporting around active creators, content production, revenue, gross profit and program contribution margin. TikTok & Creator Commerce - Build and manage the creator side of TikTok and TikTok Shop. - Recruit creators through open and targeted collaborations. - Manage sample requests, commission mechanics and creator performance. - Partner with E-commerce on the creator experience while maintaining ownership of creator recruitment and affiliate performance. Creator Activation - Develop creator briefs covering objectives, products, key messages, required disclosures, deliverables and deadlines. - Conduct product education sessions so creators can accurately communicate product construction, materials, fit and sizing. - Align creator activity with product launches and the broader go-to-market calendar. - Ensure creator content reflects TYR's performance positioning and product claims are accurate and substantiated. Contracts, Compliance & Brand Safety - Own creator rate structures and standardized agreements in partnership with Legal. - Manage negotiations involving compensation, commissions, usage rights, exclusivity and termination. - Establish and enforce FTC-compliant disclosure standards. - Develop creator vetting and brand-safety standards, including ongoing monitoring and an appropriate exit process. - Maintain a centralized creator database containing relationship history, performance, rates, rights and status. Paid Media & Content Partnerships - Source creator content and usage rights for paid amplification. - Manage whitelisting and creator permissions in partnership with Paid Media. - Supply creator content into TYR's broader social and marketing ecosystem. - Partner with Athlete & Partnerships to create a shared progression path between high-performing creators and the contracted athlete roster. Other Duties - Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements

• 5+ years of experience building and managing influencer, affiliate or creator programs.
• At least 2 years of experience working at a brand that has scaled an active creator base into the hundreds.
• Demonstrated personal experience recruiting creators at volume, including direct sourcing, outreach, negotiation and onboarding.
• Hands-on experience administering an affiliate platform such as Impact, Levanta, ShareASale, Refersion or equivalent.
• Direct experience with TikTok Shop creator affiliate programs, including open and targeted collaborations, sample requests and commission structures.
• Experience owning a revenue or gross-profit target for a creator or affiliate program.
• Experience developing and enforcing FTC-compliant creator disclosure standards.
• Experience managing creator agreements involving usage rights, exclusivity and termination provisions.
• Strong understanding of the difference between platform-attributed revenue and incremental revenue.
• Demonstrated ability to build processes and systems where none previously existed.

Preferred

• Experience in training, strength, running, endurance or other performance-sport categories.
• Experience with a footwear or technical apparel brand.
• Existing relationships with creators in training, running, physique or strength communities.
• Experience with creator-content amplification, including whitelisting, Spark Ads or partnership ads.
• Experience managing or developing a coordinator or junior team member.
• Genuine interest in performance products and the athletes who use them.