Drive end-to-end media planning, buying, and optimization at scale using AI to maximize ROI and monitoring via live dashboards.

• Own media mix, budget allocation, and performance ROI across channels.
• Must-have: 10+ years in media planning and buying in agency or corporate marketing.
• Standout: AI-driven creatives, automation, and dashboards to unlock exponential efficiencies.

Responsibilities

• Determining the optimal mix of media channels to reach target audiences.
• Budget Management & ROI Analysis: manage and optimize advertising budgets, scaling from $50k to $1M+/month, to ensure maximum ROI and cost-efficiency.
• Utilizing analytics tools and custom dashboards to monitor campaign performance, track metrics, and adjust strategies in real-time.
• Use as much AI and automation as possible to collaborate with lean team and being able to unlock exponential efficiencies on your position.
• Need to be able to build creatives at scale using AI
• Build your own dashboards and analysis assisted by AI
• Automate tests and campaign operational tasks such as: creating campaigns, ad groups and ad creatives at scale, using AI.
• Primary contact for external media partners and negotiating contracts.
• Keeping up-to-date with emerging AI and media, technology, and consumer trends to innovate and maintain a competitive edge.
• Participate on leadership meetings to present reports and updates.

Requirements

• 10 years or more of experience in media planning and buying, preferably in an agency or corporate marketing department.
• Proficiency in advertising platforms, attribution and tracking systems, CRMs, media research tools, etc.
• Proven capability of use AI for advertising management in different areas such as: creatives, segmentation, ads management, optimization, reporting, etc.
• Manage teams and collaborate across departments

Benefits

• Flexible Unlimited Paid Time Off and Company-wide Holidays
• Employer sponsored Medical, Dental, & Vision plans
• $1,950 annual Employer HSA contribution
• FSA options including dependent care
• Employee assistance program and mental health resources
• Employer match program for 401(k), eligible for both Traditional and Roth accounts
• $1,200 annual wellness reimbursement through JOON that supports health, family care, pet care, fitness, and more!
• For local or visiting team members, enjoy access to a state of the art gym at our HQ in Las Vegas
• * Benefits eligibility applies only to full-time roles.