Responsibilities

• Partner with Creative Lead to develop strong creative concepts and transform insights into breakthrough storytelling ideas across platforms (Facebook, Instagram, TikTok, YouTube, etc.).
• Lead ideation sessions for Always-on and campaign projects, ensuring every concept aligns with brand purpose and audience mindset.
• Write and craft distinctive, emotionally resonant copy that amplifies brand voice and drives engagement across digital touchpoints.
• Shape and maintain the brand’s tone of voice across all channels, ensuring consistency and creativity in every word.
• Collaborate closely with design and production teams to ensure the copy works seamlessly with visual direction and user experience.
• Mentor junior copywriters, elevate creative quality, and contribute to overall creative excellence.
• Stay ahead of content trends, cultural shifts, and digital formats to continuously push creative boundaries.

Requirements

• Minimum 3 years of copywriting experience within a creative or digital agency, or editorial experience with leading luxury publications such as Elle , Harper’s Bazaar , L'Officiel , or high-end architectural and art magazines.
• Exceptional conceptual thinking and storytelling ability, you don’t just write, you create ideas.
• Solid understanding of social media behaviors, content formats, and cultural nuances.
• A sharp creative thinker who can translate briefs into big ideas - witty, playful, but always purposeful
• Passion for Vietnamese culture, digital trends, and platform storytelling (TikTok, Reels, Shorts, Threads, etc.).
• Comfortable challenging briefs, pushing creative boundaries, and making work better.
• Good command of English.

Preferred