GTM Strategy & Operations Senior Manager

San Francisco, CA (Hybrid)

$176K/yr – $220K/yrSenior Level6+ years expFull time

Posted 5 months ago

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Job Summary

This role orchestrates DeFi and EVM sidechain initiatives, builds an ecosystem growth framework, and defines metrics for global hubs. It requires 6–10 years in strategy and operations with strong communication and collaboration skills. The role offers a fast-paced environment with a focus on professional development and comprehensive benefits.

Job Description

Responsibilities

  • Lead operational orchestration of DeFi and EVM sidechain initiatives, including governance frameworks, fund deployment mechanisms, and collaboration models with the studio and third parties
  • Develop and maintain a multi-year ecosystem growth framework in tandem with product and partnerships, anchored to the "Utility, Liquidity and Trust" North Star
  • Define shared, measurable metrics for all external hubs (Commons, APAC Hub, XRP Studio) and clear success criteria and decision checkpoints for programs including RWA grants, startup programs, hackathons, and developer relations
  • Coordinate cross-functional projects to activate key use cases such as stablecoin payments, credit and capital markets, RWA, driving regulated asset and institutional activity on-chain
  • Support the VP of Partnerships in developing quarterly and annual Rx plans, including pipeline review and management for prospects and existing customers
  • Collaborate with product and partnership teams to find and expand XRP yield use cases across XRPL. Measure success by XRP deployed by counterparties generating yield inside and outside the Lending Protocol.
  • Collaborate with PMM and product to deliver actionable GTMs for key product launches
  • Design decision-making frameworks that accelerate choices, increase transparency, and drive go/no-go alignment with Rx leads
  • Establish operating rhythm, run key leadership meetings and structure strategic questions for decision-making
  • Build and maintain structured workflows for core processes such as partner onboarding, risk response, delivery management and track and report progress on key cross-functional initiatives to Rx leads

Requirements

  • 6 to 10 years of experience in strategy and operations within Web3, fintech, tech, or consulting.
  • Proven operational support for Sales, BD, and/or Delivery teams.
  • Strong problem-solving, collaboration, and project execution skills.
  • Outstanding communication skills, with experience presenting to senior collaborators.
  • Proficiency with dashboards, data tools, and comfort in rapidly changing environments.

Preferred

  • Understanding of crypto ecosystems, with bonus points for experience with L1 protocols, tokenization, stablecoins, or DeFi.

Benefits

  • The opportunity to build in a fast-paced start-up environment with experienced industry leaders
  • A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
  • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
  • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
  • Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
  • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
  • Take Control of Your Finances
  • Competitive salary, bonuses, and equity
  • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
Ripple  logo

Ripple

3.3 Glassdoor

Using proven crypto and blockchain technology honed over a decade, Ripple’s enterprise-grade solutions are faster, more transparent, and more cost-effective than traditional financial services. Our customers use these solutions to source crypto, facilitate instant payments, empower their treasury, engage new audiences, lower capital requirements, and drive new revenue.Founded in 2012, Ripple's vision is to enable a world where value moves as seamlessly as information flows today—an Internet of Value. Ripple is the only enterprise blockchain company today with products in commercial use. Ripple’s global payments network includes over 300 customers across 40+ countries and 
six continents.

Founded in 2018
San Francisco, California, USA
1.5K employees (118 in marketing)
54% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
306.3K
Monthly Google Ads Budget
$329.7K
Traffic Source Mix
Search
38.8%
Direct
47.2%
Referral
7.3%
Social
5.8%
Paid
0.9%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
85 (6% of company)
Median Career Experience
11 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$793.8M
Last Raise
$500M
Series Unknown, 4 months ago

Funding History

  • Nov 2025
    Series Unknown • $500M
  • Oct 2025
    Series Unknown
  • Sep 2023
    Secondary Market

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