Responsibilities

• Serve as the main point of contact for assigned clients; host bi-weekly performance calls
• Explain campaign performance clearly and confidently (reply rates, positive replies, booked meetings, deliverability issues, etc.)
• Develop cold-email strategies based on each client’s ICP, offer, value props, and list segmentation
• Create campaigns from scratch, including:
• Writing email sequences
• Building and scraping prospect lists
• Utilizing enrichment tools such as Clay
• Setting sending logic, timing, and targeting
• Optimize ongoing campaigns - A/B testing subject lines, messaging angles, and targeting
• Maintain internal tracking and detailed weekly reporting for clients

Requirements

• Understanding of B2B sales/lead generation or digital marketing
• Strong communication skills (fluent written and verbal English) and confidence in leading client-facing calls
• Available from 9am-5pm EST
• Reliable internet and remote work setup (good quality camera, microphone)
• Proactive problem solver, ability to self teach

Preferred

• Understanding of cold email
• Deliverability knowledge (DNS records, warmup, domain rotation, troubleshooting)
• Experience with the following tools:
• Smartlead/Instantly
• Clay
• Apollo.io
• LinkedIn Sales Navigator
• Airtable