GTM & Product Marketing Lead

San Francisco, CA (On-site)

$180K/yr – $200K/yrSenior Level4+ years expFull time

Posted 12 days ago

Job Summary

Own regional product marketing for North America, shaping positioning, messaging, ICP, competitive strategy, and sales enablement, with hands-on leadership of enterprise opportunity support, campaigns, and events.

Job Description

Responsibilities

Core product positioning and value propositions — the single narrative every region builds on
Messaging architecture: the frameworks and templates regions use to build vertical- and persona-specific messaging
Segmentation and ICP methodology: how we define segments, tier accounts, and structure buyer personas
Competitive intelligence: track competitors, maintain positioning frameworks and battlecards, design competitive minefields that expose competitor weaknesses — fed by regional inputs
Sales enablement: core playbooks and enablement materials used by the entire revenue org
North America (you run it yourself):
- Target segments, priority verticals, and buyer personas for the region, including adjacent opportunities
- Regional messaging per vertical, per channel
- Strategic support on enterprise opportunities: deal strategy, positioning, RFP responses
- Manage account lists for BD team targeting; campaign prioritization

Requirements

Bachelor's degree required
4–7 years in product marketing, GTM strategy, or enterprise sales — ideally in fintech, compliance technology, fraud prevention, or data infrastructure
Proven ability to translate technical products into clear commercial narratives
Has built segmentation frameworks, sales playbooks, and competitive positioning that a sales team actually used
Strong written and verbal communication
Willing and able to travel up to 20% of the time
Based in the Bay Area with the right to work in the USA (no visa sponsorship available); fully in-person at our Santa Clara office

Benefits

Equity from day 1 at a Y Combinator startup
Global ownership of positioning and GTM strategy, reporting directly to the CEO
A product with clear, real-world differentiation in a market that is growing fast
Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex-AWS, and Palantir
Low-bureaucracy environment, minimal meetings, asynchronous communication culture
Relocation support; housing subsidy if you choose to live within 1 mile of the office

Flagright

Flagright sets the modern standard for AI-native transaction monitoring. Built as a highly customizable, risk‐based platform, Flagright deploys in two weeks, the industry’s fastest integration. The platform enables financial institutions to centralize detection, investigation, and reporting of suspicious activity, streamlining regulatory workflows and strengthening financial crime controls. A high-performance, no-code scenario builder with sub-second API response times powers real-time monitoring, supported by tailored rules, dynamic risk profiling, and simulation tools that reduce false positives and improve decision accuracy.This transaction monitoring foundation is enhanced by fully integrated AML screening that links each transaction and entity to global sanctions and watchlists; dynamic risk scoring that embeds behavioural and contextual risk directly into detection logic; and centralized case management that automates alert triage, investigation workflows, and SAR filing, maintaining audit-readiness across jurisdictions.Flagright’s AI Forensics suite strengthens compliance operations across four critical areas: screening (reduces false positives in AML checks), monitoring (augments alert investigation capabilities), quality assurance (accelerates QA processes), and governance (simplifies policy management and regulatory compliance).Financial institutions moving from fragmented tools to Flagright report a 93% reduction in false positives, 80% lower compliance costs, and a 27% drop in operational errors, with implementation typically completed in two weeks. With customers across six continents and offices in the United States, the United Kingdom, and Singapore, Flagright delivers a transaction monitoring solution that scales with growth and adapts to evolving threats.

Founded in 2021

San Francisco, California, USA

42 employees (5 in marketing)

link.flagright.com/LinkedIn