Responsibilities

• Own marketing positioning and messaging for products and launches, crafting clear, compelling, and differentiated product narratives.
• Define messaging architecture aligned to target audiences and product strategy.
• Develop high-impact product copy, value propositions, key selling points, and feature narratives.
• Maintain and evolve foundational product storytelling assets including videos, screenshots, and hero product materials.
• Define comprehensive launch plans including tiering, target audiences, key messages, acquisition channel mix (DTC and non-DTC), investment levels, and launch cadence.
• Own integrated marketing execution as part of GTM, ensuring operational excellence and clear launch choreography.
• Partner closely with Product Strategy to ensure marketing execution aligns to broader GTM objectives.
• Develop and compile full integrated marketing plans in partnership with commercial teams - including channels, investment, campaign frameworks, calendar, and required assets.
• Establishes business goals and objectives of each GTM and ensures plans are built to achieve goals.
• Drive and execute cross-functional, integrated campaigns across paid, owned, earned, lifecycle, partner, and regional channels – focusing on the entire end to end customer journey.

Requirements

• 8–12 years of experience across product marketing, integrated marketing, and GTM strategy within technology or subscription businesses.
• Proven leadership in product positioning and differentiated messaging development.
• Demonstrated ownership of end-to-end launch marketing strategy and execution.
• Strong expertise in integrated campaign planning across channels and investment levels.
• Track record of developing product storytelling assets and high-impact launch materials.
• Analytics-driven mindset with experience forecasting impact and optimizing performance.
• Experience driving regional GTM activation and supporting sales enablement.
• Strong cross-functional collaboration skills with ability to influence stakeholders globally.

Preferred

• Applied use of AI in launch planning, messaging development, and optimization workflows preferred.

Benefits

• 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off