GTM: New Verticals Lead

San Francisco, CA (On-site)

$125K/yr – $170K/yrSenior Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own a blueprint for new market expansion in an AI native insurer by spotting big shifts, validating real opportunities, and turning early ideas into repeatable, hands on execution using AI as a force multiplier.

  • Growth and market thesis: Find the next vertical and shape Harper's directional stance before others.
  • Feasibility and rollout: Pressure test the market, build the case, and design the end to end motion with underwriting and ops.
  • Execution and handoff: Codify processes so teams can run it independently while you explore the next frontier.

Job Description

Responsibilities

  • Find the next vertical. Watch where the world is going — new industries, new kinds of businesses, shifts you notice before they're consensus — and bring a sharp point of view on where Harper should go next.
  • Pressure-test the opportunity. Decide, with limited information, whether a new market is real and whether Harper can serve it well. Bring the thesis and make the case.
  • Map the path with the team. Work alongside our market and underwriting teams to understand how a new kind of business can actually be covered and what it would take to do it well.
  • Stand it up end to end. Turn a cold idea into a working business — the workflow, the tools, the way a customer goes from interested to covered. You design the motion; the team builds it with you.
  • Prove it with real customers. Get the first handful of customers covered and learn what truly works — sometimes by getting on the phone yourself. The goal is a motion tested on real deals, not a plan on a slide.
  • Drive intake quality and L&D. A clean handoff is where a new vertical succeeds or stalls. Find where things break, fix the patterns, and bring the people working in your vertical up to speed.
  • Make it repeatable, then hand it off. Codify what works so a team can run it without you — which frees you to go explore the next territory.
  • Use AI as your default leverage. Do the work of a much larger team with AI doing the heavy lifting and you on top — deciding, verifying, and owning the calls.

Requirements

  • A few years into your career and have already shown you can own ambiguous, high-stakes work — startup operating or GTM, new-market or new-product work, consulting, banking, or founding something
  • Evidence you can take something from an early idea toward real traction, even if you didn't do it alone
  • Comfort operating with ambiguity and incomplete information
  • Based in SF or willing to relocate; on-site, in person
  • You're a generalist: comfortable moving across strategy, operations, and commercial work in the same day, and willing to do any of it yourself
  • You can get people who don't report to you pulling in the same direction
  • You're curious about the world and quick to form a view on where things are heading
  • You move fast when the picture is incomplete and make the call instead of waiting for certainty
  • You learn new domains fast. You don't need insurance experience — you do need to get up to speed on a new market quickly
  • You treat AI as real leverage and expect to do the work of a much larger team
  • High-agency operators looking for their first real ownership — and ex-founders early in their journey — tend to thrive here

Preferred

  • Experience launching a new market, product, or vertical at a scaled startup or unicorn
  • Founder or early-operator background — you've built something from nothing
  • Comfort partnering closely with product, engineering, and operating teams
  • Marketplace, fintech, or other operationally complex / regulated-industry experience

Benefits

  • Uber commuter benefits
  • Meals provided — breakfast, lunch, and dinner
  • Snacks, drinks, and coffee stocked daily
  • Free gym membership
  • Health, dental, and vision insurance
Harper logo

Harper

Harper is a commercial E&S insurance brokerage. From prospecting and quoting to binding and service, our proprietary AI-native tech stack powers our organization.

Founded in 2024
San Francisco Bay Area
30 employees (4 in marketing)

Traffic Signals

Monthly Visitors
5.6K
Monthly Google Ads Budget
$224.9K
Traffic Source Mix
Search
18.6%
Direct
31.5%
Referral
36.7%
Social
12%
Paid
1.1%

Headcount Trend

Current headcount: ~30

Marketing Team

Marketing Team Size
3 (10% of company)

Funding

Total Funding
$47.5M
Last Raise
$47M
Series A, 15 days ago

Funding History

  • Feb 2026
    Series A • $47M
  • Mar 2025
    Pre Seed • $500K
  • Jan 2025
    Seed