GTM Marketing Manager

Salt Lake City, UT (Hybrid)

$95K/yr – $120K/yrSenior Level5+ years expSalaried Ft

Posted 5 months ago

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Job Summary

This role centers on crafting messaging and go-to-market plans across Torus offerings, with a focus on sales enablement and cross-functional collaboration. It requires 5+ years in product marketing or GTM roles and a track record of training and content development. The position emphasizes GTM alignment, competitive insights, and customer storytelling across multiple verticals.

Job Description

Responsibilities

  • Craft clear, compelling product positioning and messaging across all Torus offerings (hardware, software, services).
  • Develop and manage end-to-end product launch plans—from internal alignment to external execution.
  • Create sales enablement tools: pitch decks, one-pagers, product battlecards, and customer vertical-specific content.
  • Lead internal training for sales, marketing, customer support, and cross-functional teams on new products, features, and messaging.
  • Identify and develop customer case studies and testimonials across utility, commercial & industrial, and data center verticals.
  • Partner with sales, product, and marketing teams to ensure GTM alignment and message consistency.
  • Monitor competitive landscape and market shifts to inform positioning and sales strategy.

Requirements

  • 5+ years in product marketing or GTM roles, ideally in B2B tech, energy, or hardware + software environments.
  • Proven experience building sales enablement content and delivering training.
  • Familiarity with product launch frameworks (MRD/PRD alignment, beta programs, messaging frameworks).
  • Strong written and visual communication skills—comfortable translating technical features into customer-facing value.
  • Experience collaborating cross-functionally with product, sales, and creative teams.
  • Proficiency with CRM and content delivery platforms (HubSpot).
  • Comfortable working independently in a fast-moving, high-accountability environment.

Preferred

  • Experience in the energy, climate tech, utility, or infrastructure sectors.
  • Background working on or supporting long, complex sales cycles (utility, C&I, data centers, public sector, etc.).
  • Knowledge of the power grid, distributed energy, or energy storage systems.
  • Strong eye for design and the ability to work closely with creative teams on visual assets

Benefits

  • Benefits eligibility is based on employment status.
  • Employee Rewards Package including Equity
  • 401(k) Retirement Savings Plan
  • Health Benefits Package: Choice between traditional PPO or HSA eligible medical plans; Dental insurance; and Vision insurance
  • Human-centered Paid Time Off including Unlimited Discretionary PTO or 10 days of accrued PTO; 10-days paid company holidays; Waiting period-free 100% paid parental leave
  • Torus paid Life and AD&D Insurance with option to purchase additional coverage
  • Voluntary Short- and Long-Term Disability Insurance
  • Peer Recognition Program
  • Torus is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Torus logo

Torus

2.9 Glassdoor

A growth and regeneration group with a social purpose, Torus works in partnership with Liverpool City Region and the North West to improve lives and build vibrant, thriving communities.The region’s largest affordable housing provider, Torus owns and manages around 40,000 homes in Warrington, St Helens, Liverpool and beyond.Profits generated by group members Torus Developments and HMS are reinvested into Torus Foundation, a community anchor institution, to fund projects that build social capital and fulfil the mission of ‘growing stronger communities’.Torus operates as a lead strategic partner for Liverpool, St Helens and Warrington Councils, and for the Government’s housing accelerator Homes England.

Founded in 2015
St Helens, England, GBR
520 employees (18 in marketing)
38% recommend to a friend
24% CEO approval

Traffic Signals

Monthly Visitors
37.1K
Traffic Source Mix
Search
58.6%
Direct
33.1%
Referral
6%
Social
1.4%
Paid
0.8%

Headcount Trend

Current headcount: ~520

Marketing Team

Marketing Team Size
11 (2% of company)

Recent News