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Marketing jobs

33 marketing jobs

2 months ago

Sr. Director Go-To-Market Strategy & Commercial Planning

Athleta

San Francisco, CA (On-site)Full time$204K/yr – $275K/yr

2 months ago

Practices Data Strategy GTM Specialist - Director

Salesforce

New York, USA (Remote)Full time$171K/yr – $273K/yr

3 months ago

Program Management (Director), Go-to-Market Programs

IonQ

College Park, MD (Remote)Full time$170K/yr – $222K/yr

3 months ago

Director of Enterprise GTM -(Creative Foundations)

Adobe

San Francisco, CA (On-site)Full time$170K/yr – $320K/yr

3 months ago

Director, GTM Business Architecture

Twilio

USA (Remote)Full time$171K/yr – $252K/yr

3 months ago

Director, GTM Platforms

PTC

Boston, MA (On-site)Full time$138K/yr – $175K/yr

3 months ago

Director, GTM Readiness & Portfolio Planning

Inovalon

USA (Remote)Full time$149K/yr – $170K/yr

3 months ago

Director, GTM Credit Karma Money

Intuit

Oakland, CA (On-site)Full time$269K/yr – $364K/yr

4 months ago

VP, Marketing Strategy & Go-To-Market

LegalZoom

Los Angeles, CA (Hybrid)Full time$216K/yr – $346K/yr

4 months ago

Director, GTM Marketing - Activation

InMarket

USA (Remote)Full time$145K/yr – $160K/yr

4 months ago

Senior Director, Enterprise Launch Excellence and GTM

Omada Health

USA (Remote)Full time$223K/yr – $291K/yr

5 months ago

Director, Prepaid Go to Market

Western Union

Atlanta, GA (Hybrid)Full time$185K/yr – $205K/yr

5 months ago

Director, GTM Automation & Lifecycle Systems (Remote)

Ignite Visibility

Dallas, TX (Remote)Full time$95K/yr – $140K/yr

Find marketing roles you could actually win

33 open roles0

Find marketing roles you could actually win

33 open roles0

Sr. Director Go-To-Market Strategy & Commercial Planning

Athleta

San Francisco, CA (On-site)

$204K/yr - $275K/yrIn-houseFull-timeSenior level12+ years exp.

2 months ago

Practices Data Strategy GTM Specialist - Director

Salesforce

New York, USA (Remote)

$171K/yr - $273K/yrIn-houseFull-timeDirector/executive10+ years exp.

2 months ago

Program Management (Director), Go-to-Market Programs

IonQ

College Park, MD (Remote)

$170K/yr - $222K/yrIn-houseFull-timeDirector/executive15+ years exp.

3 months ago

Director of Enterprise GTM -(Creative Foundations)

Adobe

San Francisco, CA (On-site)

$170K/yr - $320K/yrIn-houseFull-timeDirector/executive12+ years exp.

3 months ago

Director, GTM Business Architecture

Twilio

USA (Remote)

$171K/yr - $252K/yrIn-houseFull-timeDirector/executive10+ years exp.

3 months ago

Director, GTM Platforms

PTC

Boston, MA (On-site)

$138K/yr - $175K/yrIn-houseFull-timeDirector/executive10+ years exp.

3 months ago

Director, GTM Readiness & Portfolio Planning

Inovalon

USA (Remote)

$149K/yr - $170K/yrIn-houseFull-timeDirector/executive12+ years exp.

3 months ago

Director, GTM Credit Karma Money

Intuit

Oakland, CA (On-site)

$269K/yr - $364K/yrIn-houseFull-timeDirector/executive10+ years exp.

3 months ago

VP, Marketing Strategy & Go-To-Market

LegalZoom

Los Angeles, CA (Hybrid)

$216K/yr - $346K/yrIn-houseFull-timeSenior level12+ years exp.

4 months ago

Director, GTM Marketing - Activation

InMarket

USA (Remote)

$145K/yr - $160K/yrIn-houseFull-timeDirector/executive10+ years exp.

4 months ago

Senior Director, Enterprise Launch Excellence and GTM

Omada Health

USA (Remote)

$223K/yr - $291K/yrIn-houseFull-timeSenior level15+ years exp.

4 months ago

Director, Prepaid Go to Market

Western Union

Atlanta, GA (Hybrid)

$185K/yr - $205K/yrIn-houseFull-timeDirector/executive10+ years exp.

5 months ago

Director, GTM Automation & Lifecycle Systems (Remote)

Ignite Visibility

Dallas, TX (Remote)

$95K/yr - $140K/yrAgencyFull-timeDirector/executive7+ years exp.

5 months ago

Athleta

Sr. Director Go-To-Market Strategy & Commercial Planning

San Francisco, CA (On-site)

$204K/yr – $275K/yrSenior Level12+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive Athleta’s seasonal GTM, integrating brand priorities, demand drivers, and customer growth into cross-functional plans that balance short-term performance with long‑term brand equity.

Seasonal GTM & Commercial Planning: translate brand strategy, category plans, and insights into prioritized seasonal actions and promotional tactics.
Customer Growth & File Strategy: shape how the customer file grows and how marketing, promotions, and channels align to acquire, retain, and engage.
In-Season Performance & Governance: monitor KPIs, surface risks/opportunities, and coordinate cross-functional course corrections with analytics and planning teams.

Job Description

Responsibilities

Seasonal GTM Strategy & Planning
Lead the development of Athleta’s cross financial targets, brand priorities, and customer objectives.
Defining key Seasonal Blueprint Own the creation and cross-functional alignment of the demand drivers, product priorities, storytelling moments, and commercial opportunities.
Translate brand strategy, category plans, consumer insights, and macro trends into seasonal priorities and strategic direction.
Ensure alignment between design and merchandising strategies, marketing storytelling, and commercial priorities to deliver a cohesive market approach.
Commercial Strategy & Promotional Planning, including promotional strategy, demand-driving enterprise commercial plan Own the moments, and revenue-driving tactics.
Partner with Finance, IM, Merchandising, and Integrated Marketing to ensure commercial strategies support revenue, margin, and inventory productivity goals.
Establish promotional guardrails and decision frameworks that enable effective demand generation.
Ensure marketing and promotional activities are strategically aligned to maximize both short-term performance and long-term brand equity.
Customer Growth & File Strategy

Requirements

12–15+ years of experience in strategy, commercial planning, brand marketing,
merchandising strategy, or business operations
Experience leading enterprise-level planning or go-to-market processes
Strong Background in omni-channel retail, apparel, or consumer brands
Proven ability to translate data, insights, and financial targets into direction
Demonstrated success driving cross-functional alignment and operational rigor
Exceptional executive communication, influence, and stakeholder leadership skills

Preferred

Benefits

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more of the benefits we offer.

Athleta

We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’re always looking for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. Collaboration is a real thing here. Because we know that individually we’re strong; but together we’re unstoppable. Athleta is a certified B Corp, which means we put people and planet right up there with profit, and we’re committed to using business as a force for good. If all this has you nodding “yes,” we’d love to hear from you.

Founded in 1998

San Francisco, California, USA

2.9K employees (445 in marketing)

www.athleta.com

Traffic Signals

Monthly Visitors

101.4K

Traffic Source Mix

30.5%

Direct

51.9%

Referral

3.9%

Social

11.9%

Paid

1.7%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size

361 (12% of company)

Median Career Experience

7 years

Median Tenure

4 years

People

HR / Recruitment

Jaela DeJean

Talent Acquisition Manager

At the company for 3 years 3 months

Jo Ann Anderson

General Manager & Talent Acquisition Ambassador

At the company for 14 years 1 month

Marketing Leadership

Erika Everett

Chief Marketing Officer

At the company for 10 months

Chris Hubbard

Head of Finance/Brand CFO

At the company for 2 years 5 months

Emily Vierra

Director Retention, Growth + Lifecycle Marketing

At the company for 1 year 1 month

Annie Taylor

Director, Loyalty Marketing

At the company for 11 years

Recent News

We found and tested the best Athleta coupons so you don't have to

Oct 9, 2025 • Business Insider

Kristin Juszczyk’s Athleta Collab Proves Breast Cancer Awareness Merch Doesn’t Have to Be Bright Pink

Sep 30, 2025 • E! Online

Athleta's Entire Site Is on Sale This Weekend—These Are the 12 Best Travel-ready Styles to Grab, Starting at $5

Sep 26, 2025 • Travel + Leisure

Responsibilities

Seasonal GTM Strategy & Planning
Lead the development of Athleta’s cross financial targets, brand priorities, and customer objectives.
Defining key Seasonal Blueprint Own the creation and cross-functional alignment of the demand drivers, product priorities, storytelling moments, and commercial opportunities.
Translate brand strategy, category plans, consumer insights, and macro trends into seasonal priorities and strategic direction.
Ensure alignment between design and merchandising strategies, marketing storytelling, and commercial priorities to deliver a cohesive market approach.
Commercial Strategy & Promotional Planning, including promotional strategy, demand-driving enterprise commercial plan Own the moments, and revenue-driving tactics.
Partner with Finance, IM, Merchandising, and Integrated Marketing to ensure commercial strategies support revenue, margin, and inventory productivity goals.
Establish promotional guardrails and decision frameworks that enable effective demand generation.
Ensure marketing and promotional activities are strategically aligned to maximize both short-term performance and long-term brand equity.
Customer Growth & File Strategy

Requirements

12–15+ years of experience in strategy, commercial planning, brand marketing,
merchandising strategy, or business operations
Experience leading enterprise-level planning or go-to-market processes
Strong Background in omni-channel retail, apparel, or consumer brands
Proven ability to translate data, insights, and financial targets into direction
Demonstrated success driving cross-functional alignment and operational rigor
Exceptional executive communication, influence, and stakeholder leadership skills

Preferred

Benefits

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more of the benefits we offer.