Director, GTM Automation & Lifecycle Systems (Remote) at Ignite Visibility | Dallas, TX | $95K/yr – $140K/yr

Ignite Visibility

Director, GTM Automation & Lifecycle Systems (Remote)

Dallas, TX (Remote)

$95K/yr – $140K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive lifecycle marketing architecture and AI-driven automation at Ignite Visibility, owning SFMC/Data Cloud, data flows, and integrations to connect marketing to revenue.

Own lifecycle growth systems across lead capture, nurture, adoption, and retention.
Must-have: 7+ years in lifecycle marketing with SFMC and Salesforce CRM.
Standout: AI-driven workflows and API integrations spanning GTM stack.

Job Description

Responsibilities

Own Lifecycle Growth Systems: Design and operate the architecture driving engagement across lead capture, multi-channel nurture, product adoption, and retention.
Scale Marketing Automation: Architect and implement Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud.
Architect Data Flows: Design schemas for lifecycle marketing, manage customer identity resolution, and ensure multi-touch attribution and revenue feedback loops function properly.
Build AI-Driven Workflows: Lead the development of automation-first systems, including predictive engagement models and intelligent lead routing.
Technical Integration: Build and manage API-based integrations (e.g., Zapier) across the GTM stack to trigger automation.

Requirements

Experience: 7+ years in lifecycle marketing, automation, or RevOps.
Technical Expertise: Recent, hands-on experience with Salesforce Marketing Cloud data platforms and a strong Salesforce CRM background.
Integration Skills: Proficiency in API integrations and middleware like Zapier to connect disparate GTM tools.
Strategic Execution: Ability to design multi-touch programs and scalable architecture that connects marketing data to revenue outcomes.
Data-Driven Mindset: A deeply analytical professional who uses data schemas and event tracking to ensure every lifecycle program is measurable and tied to ROI.
Soft Skills: We value a curious, autonomous self-starter with an "automation-first" mindset and a passion for AI-driven growth.

Ignite Visibility

4.2 Glassdoor

Ignite Visibility is an award-winning digital marketing agency focused on helping franchise and multi-location businesses grow through data-driven strategies and innovative technology. We currently work with over 90+ franchise brands and 2,500+ franchise locations, and are experts in both franchise development and consumer marketing, driving lead generation and fostering growth for every client.Our national-to-local execution model boosts local discoverability and delivers measurable results. Specializing in SEO, paid media, social media advertising, content marketing, digital PR, website design and development, and more, Ignite provides comprehensive solutions to help brands scale efficiently. This year, we're excited to introduce Rallio, our AI-powered social media management platform, which includes directory listings, review generation, and social content management.

Founded in 2013

San Diego, California, USA

304 employees (180 in marketing)

ignitevisibility.com

81% recommend to a friend

81% CEO approval