GTM Manager – TikTok User Growth & Partnerships (San Jose)

San Jose, CA (On-site)

$109K/yr – $288K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic GTM partnerships to grow incentive products and user acquisition, coordinating with product, marketing, and regional teams.

  • Own sourcing, evaluation, and negotiation of strategic partnerships.
  • Must-have: 5+ years in BD, GTM, or growth ops with proven partnerships.
  • Standout: Cross-functional influence across product, marketing, data, and regional teams.

Job Description

Responsibilities

  • Identify, develop, and manage strategic GTM partnerships that unlock new opportunities for incentive product growth and user acquisitions.
  • Leverage business development experience to source, evaluate, and negotiate collaborations that enhance the reach and impact of incentive products.
  • Track and analyze campaign performance data to derive localized insights and inform product and marketing strategies.
  • Lead the collection and resolution of user feedback related to incentive campaigns, ensuring swift issue resolution and continuous UX improvement.
  • Work cross-functionally with business development teams, product managers, data teams, regional stakeholders, and other XFN partners to drive alignment and deliver against ambitious growth targets.
  • Demonstrate strong communication and stakeholder management skills, with the ability to influence, align, and inspire cross-regional teams and partners.

Requirements

  • 5+ years of experience in business development, GTM strategy or growth operations, preferably in the tech or consumer internet industry
  • Proven track record of driving successful partnerships and launching impactful user acquisition initiatives
  • Strong analytical skills with the ability to interpret data, generate insights, and influence strategy
  • Experience working with cross-functional teams across product, marketing, and data functions in a fast-paced environment

Preferred

  • Excellent communication, negotiation, and stakeholder management skills
  • Growth mindset with the ability to adapt quickly, take initiative, and thrive in ambiguity

Benefits

  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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