Responsibilities

• Go-to-market strategy end-to-end — positioning, messaging, launch playbooks
• Define and refine our ICP (we sell to startups, SaaS companies, and sales agencies)
• Build and run outbound campaigns — using our own platform (you'd be user #1)
• Drive product-led growth motions — trial optimization, activation, conversion
• Partner with product to translate market feedback into roadmap priorities
• Own pipeline metrics — from signal to qualified opportunity to closed deal
• Build the GTM playbook that scales — processes, sequences, content, channels

Requirements

• 3+ years in B2B SaaS go-to-market (sales tech / martech / outbound tooling is a huge plus)
• You've launched products or features and owned the numbers
• Deep understanding of outbound sales workflows — prospecting, sequences, LinkedIn outreach
• Comfortable with data — you measure everything and optimize relentlessly
• Strong copywriting instincts — you can write cold emails that actually get replies
• Scrappy and autonomous — we're early stage, no playbook exists yet, you write it

Preferred

• Bonus: experience with AI-powered tools, PLG motions, or sales agency ecosystems

Benefits

• Meaningful equity — this is a founding GTM hire
• Autonomy to build the function from scratch
• A product that solves the exact problem you're working on daily