GTM Lead

Atlanta, GA (Hybrid)

$110K/yr – $150K/yrMid LevelVolunteer

Posted 2 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

  • Drive top-of-funnel growth: cold outreach, design-partner recruiting, and viral experimentation
  • Own customer acquisition and retention – get hands-on with engagement analytics and talk directly to customers to evaluate satisfaction
  • Design viral features and implement product-led-growth loops
  • Run monetization experiments to prove out pricing models and willingness-to-pay
  • Partner closely with product and eng as one of our first GTM hires

Requirements

  • 2+ years in a 0-to-1 software startup, ideally owning a self-serve or bottoms-up customer acquisition motion end-to-end (internship experience counts). Bonus if you've also worked on a product after it achieved PMF and can describe what changed.
  • You've grown something inside a community, not just around it. You've built engagement in an online forum, industry organization, email list, or subreddit and converted this traction into product engagement.
  • Hands-on with product analytics – you're familiar with tools like HotJar/PostHog/Mixpanel, and have written SQL queries yourself instead of requesting an engineer-built dashboard.
  • You enjoy shipping things: landing pages, email campaigns, referral mechanics, scrappy prototypes. Bonus if you've built with LLM APIs.
  • Experience running pricing experiments – A/B testing things like trial length, paywall placement, usage vs. subscription, willingness-to-pay research. Bonus if you've sold to owner-operators or micro-businesses where the buyer is the operator.
  • Comfortable with cold, unglamorous recruiting: social media DMs, outbound emails, cold-calling, door-to-door prospecting.
  • A hands-on executor who thinks big – you're interested in building a business, not just a product, and potentially see this role as a step towards founding your own company someday.
  • Deep passion for climate, and genuine curiosity about the weather.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Vision insurance
  • Unlimited PTO
  • Stock Option Plan
  • Office food and beverages

Traffic Signals

Monthly Visitors
5.9K

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
1 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$120M
Last Raise
$85M

Funding History

  • Jan 2025
    Round • $85M
  • Oct 2022
    Round • $35M

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