Responsibilities

• Inbound Pipeline — Design, build, and run campaigns that generate qualified pipeline for Sales. Own the sequencing, targeting logic, messaging, and iteration cadence.
• Account-Based Pursuit Support — Work directly with Sales on specific account targets. Build personalized outreach, research dossiers, and campaign assets for named accounts Icreon is actively pursuing.
• Content as a Pipeline Tool — Produce content — posts, articles, case studies, thought leadership — explicitly designed to create commercial conversations, not brand awareness. Every piece has a target audience and an intended next action.
• SEO and Web Presence — Own Icreon's search presence as a demand channel. Identify gaps, build content against them, and measure what drives inbound from the right buyer profiles.
• Marketing Infrastructure — Own the toolstack: CRM hygiene, sequencing tools, enrichment, automation, analytics. Build workflows that eliminate manual effort and surface signal from noise.

Requirements

• 3+ years in a GTM, growth, demand generation, or revenue marketing role — ideally in B2B services, consulting, or technology
• Hands-on experience building and running outbound campaigns with measurable pipeline outcomes
• Demonstrated ability to produce content that drives commercial outcomes, not just engagement
• Familiarity with modern GTM tooling across enrichment, sequencing, automation, and CRM
• Systems thinker — you build repeatable infrastructure, not one-off campaigns
• Technically comfortable — you can configure tools, build automations, and connect APIs without needing an engineer
• Strong writer — you produce sharp, specific, human-sounding outreach and content at speed
• Commercially oriented — you understand what Sales needs and translate that into GTM execution
• Analytically honest — you measure what matters and kill what doesn\'t work

Preferred

• - Prospecting and enrichment — Builds Clay workflows that pull from multiple data providers (Apollo, Cognism, Clearbit), layer in trigger signals (funding events, job changes, tech stack installs, recent news), and output hyper-targeted prospect lists with context baked in — not static CSVs
• - Workflow automation — Uses AirOps or n8n to build LLM-powered GTM pipelines: research inputs in, personalized outreach assets out, routed automatically to the right sequence or rep. Reduces manual intervention to near zero on repeatable motions
• - Personalized video outreach — Uses HeyGen to produce AI avatar video at scale — personalized prospect videos that don\'t require a human to record each one. Knows where this converts and where it reads as gimmick