Responsibilities
- Own end-to-end campaign execution for the lender business in HubSpot, including email, lifecycle, nurture, paid ads, routing, and lead management programs
- Build, launch, measure, and optimize campaigns based on performance and pipeline impact
- Own day-to-day operation and optimization of the GTM tech stack (HubSpot, Clay, AirOps, Lemlist)
- Build and maintain lead scoring models, routing logic, lifecycle stages, and SLAs
- Ensure data quality, attribution accuracy, and system reliability across GTM systems
- Partner closely with Marketing, Sales and Product Marketing to operationalize GTM strategy into execution
- Design, improve, build and maintain automated workflows using tools like n8n, Lemlist, Clay, and AirOps
- Build AI-powered enrichment, outbound, and intent-detection pipelines
- Integrate GTM tools and data sources via APIs and automation platforms
- Replace manual, repetitive processes with scalable, reliable workflows
Requirements
- 5+ years in Marketing Ops, Revenue Ops, or Go-To-Market / Growth Engineering roles
- Hands-on experience executing and optimizing campaigns end-to-end in HubSpot
- Strong experience with GTM automation and enrichment tools (Clay, AirOps, n8n, or similar)
- Salesforce proficiency (reports, dashboards, data structure)
- Strong API and integration experience across GTM systems
- Analytical fluency (SQL, advanced spreadsheets, or both)
Nice to have
- Experience with ABM platforms (6sense, Demandbase, or similar)
- Python or JavaScript for custom scripts and integrations
- Experience using AI/LLM tools for GTM workflows or data processing
- B2B SaaS experience, ideally in fintech or construction tech
Benefits
- uncapped vacation (US ONLY)
- health, dental & vision insurance
- equity in the form of stock options
- Learning Grant program to support ongoing professional development
- 401k with match and expedited vesting (US ONLY)
- unlimited PTO