Responsibilities

• Develop and deliver end-to-end GTM strategies and frameworks, which are scalable and repeatable
• Oversee strategy, execution, and performance of cross channel marketing campaigns to drive awareness, adoption, and engagement
• Partner with product teams to develop roadmaps for experimentation and feature development
• Utilize customer research to develop insights and brand positioning
• Advocate for the optimal customer experience

Requirements

• Experience in Excel and PowerPoint
• Experience using data and metrics to measure impact and determine improvements
• Experience with onsite marketing, lifecycle marketing and digital advertising
• Bachelor's degree in marketing, advertising, business or equivalent
• Experience owning/driving roadmap strategy and definition
• 4+ years of professional non-internship marketing experience
• Experience equally comfortable building strategic marketing plans and executing at a tactical level

Preferred

• Knowledge of SQL
• Experience automating a complex process
• Experience managing external partners to develop marketing programs

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.