Responsibilities

• Build, launch and optimize campaigns across Meta, TikTok, programmatic and other emerging platforms.
• Own day-to-day campaign management including budgets, audiences, bidding, placements, creative rotation and QA.
• Monitor performance and proactively identify opportunities, anomalies and areas requiring deeper investigation.
• Execute structured experiments across audiences, objectives, bidding strategies, placements, creative and campaign architecture.
• Support creative testing by tracking performance across concepts, hooks, formats, creators and products.
• Develop recurring performance analyses that identify what happened, why it happened and what we should do next.
• Partner with the Manager to translate creative performance into recommendations for future briefs and asset development.
• Support incrementality and measurement experiments in partnership with Growth and BI.
• Maintain high standards for campaign taxonomy, tracking, documentation and platform hygiene.
• Research new platform capabilities, media opportunities and industry developments and recommend areas for experimentation.

Requirements

• 2–4+ years of hands-on paid media or growth marketing experience.
• Strong experience operating campaigns within Meta Ads Manager; TikTok and/or programmatic experience strongly preferred.
• Strong analytical skills and comfort working with campaign and business performance data.
• Curiosity about why performance changes, rather than simply reporting what changed.
• Interest in experimentation, incrementality and understanding the true business impact of paid media.
• Strong attention to detail and comfort owning campaign execution and QA.
• Interest in creative strategy and understanding how messaging, formats and creative concepts affect performance.
• Ability to work quickly and independently while maintaining high executional standards.
• Desire to develop broad expertise across channels rather than specialize permanently in a single advertising platform.