Responsibilities

• Develop and execute a customer-base growth strategy that increases adoption of Mosai solutions across existing accounts.
• Segment customers by products held, expansion potential, renewal timing, usage signals, and partner overlap to identify and prioritize cross-sell and upsell opportunities.
• Build and maintain a prioritized expansion play calendar with Account Management and Customer Success, aligning campaigns with account plans and sales capacity.
• Own the strategy, audience, offer, and performance of customer expansion campaigns across relevant channels and stages of the customer journey.
• Translate product gaps, customer outcomes, usage signals, and renewal windows into timely campaigns that create qualified opportunities beyond those surfaced through direct account outreach.
• Establish a regular working cadence with Account Management and Customer Success to combine marketing data with account intelligence, coordinate follow-up, and refine expansion plays.
• Own marketing plans and joint campaign calendars with EHR and other strategic partners, including co-branded programs, partner communications, events, and lead follow-up.
• Work with partner, sales, and operations teams to route and track partner-generated opportunities for both existing customers and new logos.
• Partner with Product Marketing to translate solution positioning, use cases, and customer outcomes into expansion and partner campaign strategies.
• Brief Content Marketing and Creative on campaign assets; coordinate with Revenue Marketing and digital teams on execution, targeting, automation, and measurement.

Requirements

• Bachelor's degree in marketing, business, communications, healthcare administration, or a related field, or an equivalent combination of education and relevant experience.
• At least 5 years of B2B marketing experience, including ownership of growth, customer expansion, partner marketing, demand generation, or related revenue programs.
• Demonstrated ability to develop segmented, multi-channel campaigns that create measurable pipeline or expansion opportunities.
• Experience working directly with Sales, Account Management, Customer Success, and partner teams to turn account insight into coordinated commercial programs.
• Strong strategic planning, communication, and project leadership skills, with the ability to prioritize opportunities and move cross-functional work forward.
• Experience developing co-marketing plans with strategic or technology partners and managing shared campaigns, deliverables, and follow-up.
• Working knowledge of CRM, marketing automation, campaign measurement, and account or customer segmentation tools.
• Ability to analyze customer, campaign, and pipeline data, define success measures, and communicate results and recommendations clearly.

Preferred

• Experience in healthcare technology, home-based care, value-based care, SaaS, or another complex B2B market.
• Experience marketing through EHR, integration, referral, channel, or other ecosystem partners.
• Experience with product-led signals, customer lifecycle programs, account-based marketing, or multi-product portfolio expansion.