Description
This role exists for one reason: build outbound growth that works. You will design, execute, and continuously improve multichannel outbound campaigns that generate qualified conversations and measurable pipeline impact. You are accountable for results — not activity, not ideas, not effort. If you need constant direction, prefer fixed playbooks, or get uncomfortable when things don’t work the first time, this role is not a good fit.
Key Responsibilities
Multichannel Outreach Campaigns

• Build and run outbound campaigns across email, LinkedIn, and other relevant channels
• Own the full outbound system: data sourcing, enrichment, messaging, sequencing, and follow-up
• Continuously test and iterate on ICP definitions, targeting logic, and channel mix
  

You are expected to identify what’s broken and fix it — without waiting for permission. Cold Email Campaign Execution

• Create, launch, and manage high-volume cold email campaigns
• Write short, direct outreach copy that earns replies, not praise
• Kill underperforming campaigns fast and replace them with better ones
  

If your emails don’t get replies, the assumption is that the emails are the problem. AI-Powered Enrichment & Automation

• Use AI-based tools and APIs (e.g. OpenAI SDK) to enrich lead data and personalize outreach at scale
• Design prompts and workflows that reduce manual work and increase signal
• Continuously improve automation instead of accepting inefficient processes
  

You are expected to think in systems, not tools. Data-Driven Optimization

• Track campaign performance end-to-end and focus on metrics that actually matter
• Run structured experiments weekly and apply learnings immediately
• Make decisions based on data, not opinions or internal politics
  

If you can’t explain why something worked or failed, you’re not done. Outreach Content Creation

• Create and iterate on outreach-specific content across channels
• Adapt messaging by persona, industry, and market
• Remove fluff aggressively — clarity beats cleverness
  

This is persuasion, not branding. Lead Sourcing & Data Discovery

• Find, test, and validate new data sources for contact discovery
• Build lead lists that prioritize relevance and intent over volume
• Take responsibility for lead quality — excuses won’t be accepted
  

Bad leads are a system failure, not a sales problem.
Required Skills & Experience

• Demonstrated experience running B2B outbound or cold outreach campaigns
• Strong copywriting skills with proof of performance (results > examples)
• Hands-on experience with automation, enrichment, or AI-driven workflows
• Strong analytical thinking and comfort working with performance metrics
• Ability to operate independently in an unstructured, high-expectation environment
  

What This Role Is Not

• Not a branding role
• Not a social media role
• Not a “strategy-only” role
• Not a place to learn fundamentals from scratch
  

You are expected to contribute quickly. How Success Is Measured

• Reply rates and engagement quality
• Qualified meetings booked
• Pipeline contribution
• Speed and quality of continuous improvements
  

If results stagnate, the system changes — fast.
Why the Right Candidate Should Work Here
Role
This role gives you real leverage in a company that’s still early enough for your work to matter. You’ll work in a young, flat organization where ownership isn’t a slogan — it’s the operating system. If you’re good, you move fast. If you’re not, there’s nowhere to hide. We invest in team culture and energy — company parties are covered — but social perks never replace performance. What you get:

• Ownership over a real growth system, not a sandbox
• Freedom to experiment and improve fast, without layers of approvals
• Direct access to data and decision-makers
• ESOP program — real upside if you help build something valuable
• The opportunity to help scale a company with unicorn potential (not guaranteed — earned through execution)
  

This Is An Environment Where

• Strong ideas are tested, not debated
• Good execution compounds quickly
• People who think clearly and act decisively stand out fast
  

If you want predictable routines, fixed playbooks, and guaranteed wins — don’t apply. If you want your output to materially move the company, with upside tied to that impact — this role is for you.