7 weeks ago
Director, Growth Analytics
Adelphi Group
New York City, NY (Hybrid)Full time$145K/yr – $165K/yr
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Director, Growth Analytics
New York City, NY (Hybrid)
$145K/yr – $165K/yrDirector/Executive7+ years expFull time
Posted 7 weeks ago
Job Summary
Own and advance analytics driven strategy for client issues, lead measurement and budget alignment, and mentor teams while driving continuous process improvements in analytics.
- Lead measurement plan development and execution
- Collaborate across Planning, Investment, and Activation on budget and media planning
- Coach and develop managers and ADs
Job Description
Responsibilities
- Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
- Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
- Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
- Lead the measurement plan development and execution.
- Anticipate client’s needs and proactively developing solutions to address them.
- Ensure timely follow through on all scheduled and ad hoc deliverables.
- Recommend and implement research that will aid in the consumer insight gathering and strategic process.
- Identify opportunities to continuously improve processes.
- Lead, mentor and train managers and ADs.
- Contribute to the consumer segmentation and audience identification/exploration processes.
Requirements
- Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
- Expertise in audience-based marketing and data-driven advertising
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
- Proven leadership ability and strong, impactful client relationship experience
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
- A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Adelphi Group
The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.
Salaries
Posted range
$145K/yr – $165K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
156
Traffic Signals
Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%
Headcount Trend
Current headcount: ~233
News about Adelphi Group
Links
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