Growth Marketing Specialist

Charlotte, NC (On-site)

$55K/yr – $70K/yrMid Level3+ years expFull time

Posted 3 days ago

Job Summary

Owns and optimizes the end-to-end marketing funnel, from building and maintaining databases to running lead-gen campaigns, creating resources, and automating customer communications to drive engagement and repeat business.

  • Own databases and outreach programs
  • Develop automated nurture and follow-up campaigns
  • Support integrations with NetSuite and Constant Contact

Job Description

Responsibilities

  • Build and maintain databases of contractors, architects, specifiers, and prospective customers.
  • Develop lead generation campaigns to attract new customers.
  • Create downloadable website resources such as coatings guides, polishing guides, and contractor resources that generate qualified leads.
  • Improve website conversion rates and lead capture opportunities.
  • Support Google Ads, digital marketing, and marketplace growth initiatives.
  • Help optimize and expand the use of NetSuite and Constant Contact. Supporting opportunities to integrate NetSuite and Constant Contact already exist within Niagara's operations and technology roadmap.
  • Develop automated customer communication programs.
  • Create automated follow-up campaigns based on customer activity and purchase history.
  • Build customer nurture campaigns designed to increase engagement and repeat business.
  • Build and maintain architect and specification databases.

Requirements

  • 3+ years of experience in marketing, digital marketing, lead generation, customer acquisition, or business development.
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills.
  • Self-motivated with the ability to manage multiple projects.
  • Strong analytical and problem-solving abilities.

Preferred

  • Experience with Google Ads and Google Analytics.
  • Experience with marketing automation and email marketing.
  • Experience with NetSuite, Constant Contact, or similar platforms.
  • Experience with B2B marketing.
  • Experience in construction, industrial distribution, manufacturing, or related industries.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Health savings account
Niagara Machine Inc. logo

Niagara Machine Inc.

2.8 Glassdoor

Niagara Machine, Inc. is a national distributor of quality Lavina® concrete grinding and polishing machines and diamond tooling, BlastPro® shot blasters and scrapers, joint filler and floor repair products, concrete treatments, DiamaPro SVX series of HEPA vacuums and air scrubbers, DiamaPro chemcials, Terrco grinders, Prosoco chemicals, Ameripolish chemicals, and Rapid Set products. Over the past 20 years, the company has collaborated with hundreds of businesses across the country to develop smooth solutions for concrete floors. Whether the existing flooring is epoxy, carpet or tile, Niagara consults with building and maintenance decision-makers to provide comprehensive recommendations for new and existing floors, from removal to grinding to final polishing and maintenance. Niagara Machine serves as a total resource for the planning, training and equipment required to transform old concrete floors. The company’s comprehensive equipment line has been selected through critical performance evaluations of every aspect of surface preparation. Everything isavailable under one roof: equipment sales, densifiers, dyes, joint filler, tooling, shot and blades. Niagara Machine is headquartered in Erie, PA, and has facilities in Charlotte, NC, North Bergen, NJ and Gloucester City, NJ, Debary, FL, and Grand Prairie, TX. These six locations serve as showrooms, warehouses and repair sites, as well as customer training facilities where company technicians provide a step-by-step guide to thecomplete concrete grinding, polishing and finishing process, along with advice in choosing the proper equipment for specific applications. Niagara also has field representatives and inventory at nine remote locations. Our representatives are Niagara employees and draw upon years of concrete polishing experience to meet your specific job requirements.

Founded in 1954
Erie, Pennsylvania, USA
78 employees (3 in marketing)
0% recommend to a friend
0% CEO approval

Salaries

Posted range

$55K/yr – $70K/yr

Taken straight from the job posting.

The middle of this range ($63K) is 17% below the median base salary for Growth Marketing Specialist roles in the United States ($75K).

Growth Marketing Specialist median pay in the United States

$75K/yr

Most earn $67K to $85K. Based on 55 salaries, including bonus and equity.

See all Niagara Machine Inc. salaries

Marketing Team

Marketing Team Size
3 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
11.7K
Monthly Google Ads Budget
$12
Traffic Source Mix
Search
54.3%
Direct
39.5%
Paid
6.2%

Headcount Trend

Current headcount: ~78
Niagara Machine Inc. logo

Growth Marketing Specialist

Niagara Machine Inc. · Charlotte, NC · On-site