Responsibilities

• Develop and manage account-based marketing and outbound programs in partnership with Sales, including audience segmentation, targeting, messaging, sourcing and campaign execution
• Research and test new data sources, GTM tools, AI solutions, and automation technologies to improve marketing and sales efficiency
• Build workflows and processes that reduce manual work across prospecting, lead generation, account research, enrichment, and campaign execution
• Partner closely with Sales to identify opportunities, understand prospecting challenges, and develop programs that support pipeline and revenue goals
• Test new approaches to prospect engagement, including personalized outreach, intent signals, buying triggers, and automated campaigns
• Monitor program performance and use data to continuously optimize targeting, messaging, workflows, and conversion rates
• Collaborate with global marketing and other cross-functional teams to identify opportunities to scale successful programs across markets
• Stay up to date on emerging AI and automation technologies and proactively identify ways they can be applied to Skeepers’ GTM strategy

Requirements

• 3+ years of experience in growth marketing, demand generation, marketing operations, sales operations, or a related field
• Creative and Tech-savvy and genuinely excited about experimenting with new tools, AI, automation, and emerging GTM technologies
• Experience working with CRM, sales engagement, marketing automation, data enrichment, or prospecting platforms
• Strong understanding of B2B marketing and how marketing and sales work together to generate pipeline
• Highly organized with strong attention to detail and the ability to manage multiple programs and priorities
• A problem solver who can take a broad objective, figure out what needs to happen, and execute without needing a lot of direction
• Curious and willing to test, learn, and iterate. You don't need to have every answer, but you should be comfortable figuring things out
• Strong communication skills and the ability to work cross-functionally with Sales, Marketing, and other teams
• Bachelor's degree or University Degree preferred
• Must have valid U.S. work authorization to apply