Responsibilities

• Own the DTC ecommerce growth strategy — driving top-line wine sales through email, SMS, paid social, and on-site conversion optimization.
• Build, schedule, test, and send email/SMS campaigns (e.g., Klaviyo, Mailchimp, Corksy) that convert prospects into buyers and buyers into repeat customers.
• Analyze campaign and funnel performance (open rate, click-through, conversion, AOV, LTV) and use insights to continuously improve segmentation, timing, and offers.
• Partner with the creative team to ensure DTC content reflects brand voice, visual standards, and current release priorities.
• Set and track monthly/quarterly DTC revenue growth targets in partnership with leadership.
• Own wine club acquisition strategy — building campaigns and on-site/tasting room touchpoints that grow new member sign-ups.
• Develop retention and win-back campaigns to reduce churn and grow member lifetime value.
• Partner with the hospitality team to ensure every visitor has a clear path to club membership.
• Report on club growth, churn, and revenue-per-member, adjusting strategy based on results.
• Build and execute marketing campaigns designed to drive tasting room reservations and winery visit traffic.

Requirements

• A doer's mindset — you'd rather strategize, plan, and execute the work yourself than hand it off and wait for results.
• 3–5 years of marketing experience, ideally within wine, DTC/hospitality, or a related consumer brand.
• Proven experience creating and growing TikTok content — you understand trends, editing, hooks, and what drives organic reach.
• Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp) and paid social ad managers (Meta Ads Manager, TikTok Ads Manager).
• A growth mindset — comfortable owning revenue and growth metrics across DTC, club, and visits, not just activity metrics.
• Comfort managing multiple projects and deadlines simultaneously without losing sight of the details.
• Strong written communication skills and an eye for brand-consistent creative.
• Experience with content calendar and project management tools (e.g., Asana, Airtable, Notion).
• A collaborative approach to working across marketing, hospitality, sales, and winemaking teams.
• Genuine interest in wine and the brand's mission and standards.

Preferred

• Direct marketing: 3 years (Preferred)

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance