Growth Marketing Specialist

Responsibilities

• Run cross-brand analyses on franchisee performance, program economics, and growth opportunities that drive revenue
• Build the analytical case behind budget proposals and investment decisions
• Develop scenario models that compress the time between question and decision
• Partner with product managers on pricing, performance, and growth across brands
• Translate analyses into recommendations any stakeholder can act on
• Maintain visibility into key initiatives, timelines, and project priorities
• Drive follow-through across cross-functional workstreams and help remove blockers proactively
• Support the planning, prioritization, and operational workflow processes for the marketing team
• Help establish intake and prioritization systems that align resources to the highest-impact work
• Keep leadership informed on progress, risks, dependencies, and decisions needed to maintain momentum

Requirements

• 4–7 years of progressive experience in marketing analytics, business operations, finance, consulting, growth strategy, or a related analytical discipline
• Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations
• Advanced proficiency in Excel or Google Sheets, with experience using business intelligence or reporting tools
• Ability to balance analytical work with operational execution in a fast-paced environment
• Strong organizational skills with the ability to manage multiple priorities and deadlines simultaneously
• Excellent written and verbal communication skills, including experience building presentations and communicating with stakeholders at multiple levels
• Self-starter mentality with the ability to proactively identify needs and drive work forward independently
• Comfortable using AI tools such as ChatGPT, Claude, or similar technologies to improve efficiency and support decision-making
• Comfortable operating in a PE-backed environment where functions are measured against business outcomes
• Collaborative spirit, with appreciation of diverse perspectives
• Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions

Preferred

• Experience in franchise, multi-location, or distributed business models
• Background in finance, FP&A, consulting, or business operations prior to moving into a marketing-focused role
• Familiarity with franchise-specific metrics including same-store sales, new center ramp, and local vs. national marketing dynamics
• Experience supporting senior executives or preparing materials for leadership presentations
• Experience improving operational workflows, prioritization systems, or cross-functional team processes