Responsibilities

• Plan, build, QA, schedule, and launch multi-channel marketing campaigns and lifecycle programs in HubSpot, including marketing emails, social content, landing pages, and other campaign assets. Determine appropriate audiences, segmentation, channels, messaging, timing, and execution approaches based on campaign objectives and broader marketing priorities, while ensuring accuracy, functionality, brand consistency, and a strong customer experience.
• Develop and optimize email nurture programs, campaign journeys, and audience experiences, identifying opportunities to improve engagement, effectiveness, and the customer experience.
• Own day-to-day social media marketing activities, including developing content ideas, creating and refining copy, coordinating creative assets, managing the content calendar, and monitoring performance to grow engagement.
• Maintain and optimize HubSpot functionality supporting marketing campaigns, audience segmentation, lifecycle programs, reporting, and automation. Build, test, troubleshoot, and improve workflows, forms, lists, and related processes to support effective campaign execution, accurate data, and a strong audience experience. Identify opportunities to improve efficiency and stay current on relevant HubSpot features and marketing technology best practices.
• Draft and edit marketing copy across email, social media, campaigns, website content, and other marketing materials, adapting messaging to different audiences, products, and campaign objectives.
• Create marketing graphics and visual assets using Canva or similar design tools while maintaining brand consistency.
• Own the planning and execution of webinars, conferences, and other marketing events, including developing promotional approaches, registration, logistics, internal coordination, and post-event analysis.
• Monitor and analyze key campaign metrics, channel performance, and funnel conversion rates. Translate data into actionable insights and recommended tests and optimizations.
• Independently manage multiple marketing projects and competing priorities, determining the appropriate approach to move work forward from planning through execution and optimization. Proactively identify needs, anticipate potential issues, resolve obstacles, and communicate recommendations, progress, and risks to the Growth Marketing Manager and cross-functional stakeholders.
• Perform other duties as assigned.

Requirements

• 1–3 years of experience in digital marketing, growth marketing, marketing automation, or a related marketing role. (required)
• At least 1 year of hands-on experience with a CRM or marketing automation platform, HubSpot experience preferred. (required)
• Ability to independently manage multi-channel marketing campaigns and programs from planning and execution through performance analysis and optimization.
• Experience developing and executing email marketing, lifecycle programs, social media content, and other multi-channel marketing initiatives.
• Experience managing webinars, conferences, or other marketing programs, including promotional planning, communications, logistics, stakeholder coordination, and post-event analysis.
• Strong written and verbal communication skills, including the ability to independently develop concise, audience-appropriate marketing copy and messaging.
• Basic graphic design skills and the ability to create marketing assets using Canva or similar design tools.
• Strong analytical and problem-solving skills, with the ability to interpret marketing performance data, identify trends, and translate insights into actionable recommendations.
• Demonstrated ability to troubleshoot issues, evaluate solutions, and independently improve processes and execution.
• Strong organizational and project management skills, with the ability to prioritize competing deadlines and manage multiple projects from planning through completion.

Preferred

• Experience in Fintech, B2B, SaaS, or Financial Services
• Experience managing multi-product, multi-audience campaigns in HubSpot or Canva

Benefits

• Salary: $74,556/year (please note that this wage is inclusive of all expected compensation. As with all roles at AdvicePay, we do not have a commission or bonus structure)
• Flexible paid time off days to maintain work-life harmony (we encourage and support that you take at least 3 weeks off per year!)
• 11 paid holidays when the office is closed
• 401(k) with match - you put in 6% and we put in 4.5%
• 12 weeks of paid parental leave for the birth or adoption of a child
• Health benefits package provided of up to $550/month for an individual, $1260/month for families
• Dental, Vision, Voluntary Life and AD&D, and Accident insurance options
• Employer-paid life insurance
• Employer-paid long-term disability coverage
• Up to $1800/year to cover the cost of working with a financial planner, plus up to $500 toward the one-time upfront fee