Growth Marketing Specialist

Buffalo, NY (Hybrid)

$60K/yr – $75K/yrMid Level3+ years expOther

Posted 6 months ago

Job Summary

Drive paid media execution and strategy as a Growth Marketing Specialist, shaping campaigns across Google/Meta/LinkedIn and coordinating with strategy leads to optimize performance.

  • Own paid media execution across Google, Meta, LinkedIn, and other platforms from setup to reporting.
  • 3–5 years in growth or performance marketing with hands-on campaign management.
  • Agency context with multi-client juggling and strategy influence.

Job Description

Responsibilities

  • Own paid media execution across Google, Meta, LinkedIn, and other social platforms, from setup to optimization to reporting.
  • Work closely with the Digital Strategy Director to shape campaign strategy, identify opportunities, and pressure-test ideas.
  • Advise on and review creative assets and clearly communicate changes and best practices to the larger team.
  • Monitor conversion tracking, tag management (GTM), and analytics to ensure campaigns are measuring what matters.
  • Help identify when digital is the right channel and when it's not. We value that kind of honest thinking.
  • Support omnichannel digital campaigns including email marketing and emerging platforms.
  • Stay close to performance data and proactively flag issues or wins to keep clients informed and our team aligned.

Requirements

  • 3–5 years of experience in growth marketing, performance marketing, or a digital marketing generalist role.
  • Hands-on paid media experience with Google Ads, Meta, LinkedIn, and more. You've built and managed campaigns, not just reported on them.
  • A holistic digital thinker. You understand how channels work together and can zoom out from tactics to strategy.
  • Comfortable with the technical side. Google Tag Manager, GA4, conversion tracking, and basic troubleshooting don't scare you.
  • Strong communicator. You can give clear, actionable feedback on creative and campaign direction.
  • Agency background preferred. You know how to juggle multiple clients and shifting priorities.
  • E-commerce or lead gen experience is a strong plus.
  • Familiarity with Klaviyo or Mailchimp is a bonus, not a dealbreaker
  • Programmatic experience is nice to have but not required

Preferred

  • You've taught yourself a new platform or skill because a campaign needed it, not because someone told you to.
  • You can look at an underperforming ad or campaign and immediately have a theory about why.
  • You're equally comfortable in a strategy conversation and in Ads Manager.
  • You like working independently but value having a sharp person to think out loud with.
  • You've worked in an environment where you had to move fast and figure things out.

Benefits

  • A real seat at the table. You'll influence how we build our digital practice, not just execute someone else's plan
  • A clear growth path as we scale
  • A collaborative, no-ego team culture where good ideas win

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

See all 15 FINGERS LLC salaries

Growth Marketing Specialist

15 FINGERS LLC · Buffalo, NY · Hybrid