Responsibilities

• Independently build and execute standard, custom, and dynamic multichannel marketing campaigns across email, SMS, push, direct mail, and web, primarily in Iterable and Salesforce.
• Support and maintain complex workflows, segmentation logic, suppressions, and dynamic content for both enrollment and lifecycle programs.
• Own and refine asset partnerization workflows (e.g., Figma-based variants for specific partners/health plans), including checklists and guardrails to keep content compliant and on-brand.
• Improve build efficiency and reliability through reusable components, documentation, and light automation/AI (e.g., QA helpers, asset diffing, versioning support).
• Define operational approaches for special projects and ambiguous cross-functional requests, recommending scalable patterns over one-off builds.
• Act as a first- or second-line troubleshooter for build-related issues (audience logic, journey routing, template behavior), partnering closely with GROMO QA, MarTech, and product/engineering when upstream data or platform issues are suspected.
• Advise partners (Acquisition, Enrollment, PALM, Creative) on the technical feasibility and tradeoffs of campaign ideas, and recommend build designs that balance speed, scale, and maintainability.
• Prioritize work autonomously, managing build dependencies across campaigns, content updates, and custom/templated work while hitting agreed SLAs.
• Partner with marketing, data, engineering, and MarTech to align builds with upstream systems and data contracts, ensuring we design for long-term flexibility rather than short-term hacks.
• Provide documentation and training on your focus areas (channels, templates, partnerization flows, or automation tools) so other builders can flex into them when needed.
• Share progress, learnings, automations or process improvements with the Growth organization and GROMO leadership.

Requirements

• Bachelor’s degree or equivalent experience in marketing, operations, business, or a related field
• 4–7 years of experience in marketing automation, marketing operations, or campaign execution roles.
• Strong understanding of marketing automation platforms, multichannel workflows, and campaign logic, including journey/flow configuration and audience/suppression design.
• Hands-on experience building standard, custom, and dynamic content campaigns (e.g., personalization, conditional logic, client-level variations).
• HTML proficiency for email and web assets (editing, troubleshooting, and manipulation).
• Experience working cross-functionally with marketing, data, engineering, MarTech, and/or creative teams.
• Experience supporting experimentation infrastructure or A/B testing, including implementing control/test splits within journeys.
• Familiarity with evaluating or piloting new MarTech tools, especially those that support automation, QA, or AI-assisted workflows.
• Demonstrated QA mindset and attention to detail in high-volume, regulated, or highly visible campaigns.
• Clear written and verbal communication skills; able to explain operational constraints and tradeoffs to non-technical stakeholders.

Preferred

• ESP or marketing automation platform certifications (Iterable, Braze, Salesforce Marketing Cloud, or similar)
• SQL experience or proficiency (for investigating audiences, send behavior, or performance issues).
• Experience with direct mail operations (vendors, proofs, inventory/forecasting) and/or SMS/push channel builds.

Benefits

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development