Responsibilities

• Plan, launch, and optimize full-funnel performance campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta, and other relevant channels (e.g. YouTube, Reddit) to drive high-quality lead and opportunity generation.
• Monitor and optimize campaigns daily, refining audiences, creatives, bids, and budgets to maximize ROAS while hitting CAC and CPA targets.
• Run systematic A/B and multivariate tests on ads, landing pages, and funnels to improve CTR, conversion rate, and downstream pipeline metrics.
• Partner with content and design to brief and iterate on high-performing creatives, messaging, and offers tailored to our core buyer personas.
• Own experimentation on Sana's marketing website and key landing pages, designing and running tests across layout, copy, UX, and forms to improve visit-to-lead and lead-to-opportunity conversion.
• Use quantitative data (GA4, behavioral analytics) and qualitative insights (session recordings, surveys, user feedback) to identify friction points and prioritize CRO opportunities.
• Collaborate with design, product marketing, and web development to implement winning variations and ensure a consistent, premium brand experience.
• Maintain clear documentation of tests, hypotheses, results, and learnings to build a scalable experimentation program over time.
• Build and maintain dashboards to monitor key performance metrics such as CTR, CVR, CPA, ROAS, and pipeline/revenue impact across channels and experiments.
• Own marketing tracking and attribution quality across web and paid media, partnering with RevOps to ensure accurate lead source, campaign, and opportunity data.

Requirements

• 5+ years in a highly data-driven digital marketing, growth, or CRO role, ideally in B2B SaaS or tech.
• Hands-on experience managing multi-channel paid campaigns (e.g. Google Ads, LinkedIn Ads, Meta) with clear revenue or pipeline accountability.
• Proven track record designing, executing, and analyzing A/B and multivariate tests on websites or landing pages that moved key metrics (conversion rate, CPA, or similar).
• Strong proficiency with web and campaign analytics tools such as GA4 and major ad platforms.
• Comfortable building and maintaining dashboards in tools like Looker Studio, Sheets, or BI platforms to track performance and inform decisions.
• Solid understanding of CRO principles, experimentation frameworks, and user-centered web design best practices; familiarity with heatmapping/session replay and testing tools (e.g. Hotjar, VWO, Optimizely).
• Excellent written and verbal communication skills; able to craft succinct, conversion-focused messaging and present recommendations with clarity and confidence.
• Experience with Salesforce or similar CRM and marketing automation platforms (e.g. HubSpot, Marketo), and background working on complex B2B buying journeys.
• Familiarity with SEO fundamentals and how they interact with UX and conversion; experience in AI, data, or developer tooling markets is a plus.