Responsibilities

• Own the SMB Ads web strategy and roadmap to grow qualified discovery, signup, and advertiser activation.
• Grow organic discovery through search, content, and GEO. Test new ways to help businesses find and evaluate OpenAI’s advertising offering.
• Analyze journeys, funnels, and cohorts to identify conversion barriers and prioritize high-impact improvements.
• Run experiments across landing pages, messaging, navigation, personalization, offers, and conversion flows. Use results to guide the roadmap.
• Improve the journey from website visit to signup, onboarding, and first campaign with Product and Ads Engineering.
• Define instrumentation, test design, attribution, and reporting with Data Science and marketing systems teams to measure incremental activation and advertiser value.
• Launch useful web experiences with Content, Product Marketing, Design, Engineering, and specialist agencies. Evaluate capabilities such as personalization, chat, and experimentation tools.
• Connect landing experiences to in-product, referral, and cross-sell acquisition programs. Coordinate onboarding and engagement with Lifecycle Marketing.
• Use AI to accelerate research, prototyping, content, analysis, and experimentation. Scale successful tests and communicate results clearly.

Requirements

• Bring 4–7 years of experience in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth, with measurable acquisition, activation, or revenue impact.
• Apply strong analytical judgment across funnels, cohorts, customer behavior, and incremental impact to prioritize growth opportunities.
• Demonstrate ownership of web experiences and experimentation programs that improve conversion from discovery to activation.
• Connect SEO, content-led discovery, and GEO with customer insight, web strategy, and product judgment.
• Translate business opportunities into clear roadmaps and launched experiences with Product, Design, Engineering, Data Science, and Marketing.
• Combine strategic thinking with hands-on growth execution. Relevant backgrounds include scaled technology businesses, startups, or consulting followed by operating experience in startup growth.
• Evaluate and implement web capabilities with technical partners, using AI to improve execution speed and quality.
• Understand SMB customers and bring experience in self-serve products, advertising, SaaS, marketplaces, fintech, commerce, or other high-volume digital businesses.

Preferred

• Experience building web and organic growth programs for SMBs or self-serve advertising platforms.
• Track record improving conversion from website discovery through signup and first campaign activation.
• Experience growing qualified traffic through SEO, content, and generative engine optimization (GEO).
• Hands-on experience testing landing pages, personalization, and onboarding flows to drive incremental growth.
• Experience implementing web instrumentation, attribution, and experimentation tools with technical partners.
• Experience using AI to accelerate research, prototyping, content development, and analysis