Own activation, conversion, and lifecycle optimization in a PLG SaaS context by running disciplined experiments, collaborating with product engineering on in-app messaging, and building campaigns tied to product behavior to accelerate funnel success.

• Growth experimentation: Define and execute the experimentation roadmap, running A/B tests on product and landing pages to improve activation and conversion.
• Product collaboration: Partner with product/engineering on in-app messaging and growth experiments to influence activation, retention, and monetization.
• Lifecycle campaigns: Build lifecycle programs aligned with product signals to drive activation, engagement, and long-term value.