Growth Marketing Manager - SaaS Subscriptions at TP-LINK | Irvine, CA | $140K/yr – $165K/yr

Growth Marketing Manager - SaaS Subscriptions

Irvine, CA (Unknown)

$140K/yr – $165K/yrSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

Own subscription growth across activation, onboarding, and retention, driving a scalable SaaS/hardware subscription engine.

Must-have: 5+ years in subscription growth or SaaS marketing with data-driven experiments.
Standout: Cross-functional ownership across product, marketing, and sales with end-to-end lifecycle focus.

Job Description

Responsibilities

Develop and execute comprehensive subscription growth strategies, focusing on customer acquisition, engagement, and retention.
Own end-to-end subscription growth across the customer lifecycle, from device activation and onboarding to conversion, retention, and expansion.
Lead lifecycle marketing initiatives across in-app messaging, email, push notifications, and other engagement channels.
Collaborate with product, marketing, and sales teams to align growth strategies with product roadmaps and customer needs.
Analyze customer data and subscription metrics to identify opportunities for growth and improvement.
Drive the development and execution of targeted marketing campaigns to increase subscription conversions.
Lead pricing and packaging strategies to maximize revenue and customer satisfaction.
Monitor competitive and industry trends in consumer SaaS, subscriptions, and smart home software, translating insights into actionable strategies.
Manage partnerships and initiatives to expand subscription reach and adoption.
Define, track, and report on core subscription KPIs including conversion rate, churn, ARPU, LTV, and cohort performance.

Requirements

Bachelor’s degree in Business, Marketing, or a related field, required.
5+ years of experience in subscription growth or SaaS marketing, within a technology, mobile or hardware-related company highly preferred
Proven track record of driving subscription growth through onboarding optimization, lifecycle engagement, and conversion initiatives.
Strong analytical skills with hands-on experience using data to inform experiments and growth decisions.
Ability to work effectively with imperfect, fragmented, or evolving data across devices, apps, and backend systems, and still drive actionable insights.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Strategic understanding of subscription business models and how software value evolves over time.
Familiarity with subscription management platforms, CRM systems, marketing automation tools, and analytics platforms.

Benefits

Salary Range: $140,000 - 165,000 annually
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events

TP-LINK

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Founded in 1996

Irvine, California, USA

8.5K employees (550 in marketing)

www.tp-link.com