Responsibilities

• Manage a 7-figure marketing budget, setting and managing to ambitious KPIs across the Meta ecosystem
• Create a robust testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels
• Collaborate with internal creative team to launch customer-centric creative tests across a variety of formats (ex: static, video, testimonials)
• Work with our no-code web development tooling and product teams to test new landing page experiences, segmentation, and targeting tactics
• Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
• Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads

Requirements

• 2+ years of experience driving growth within a B2C performance marketing function
• Background in digital marketing with emphasis on Facebook required, other digital channels a plus
• Deep experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
• Experience with high consideration/LTV products
• Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
• Amazing attention to detail
• Team player attitude and comfort working in a fast-paced environment

Benefits

• Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered.