Growth Marketing Manager, Paid Social at Meter Corp Limited | San Francisco, CA | $130K/yr – $175K/yr

Meter Corp Limited

Growth Marketing Manager, Paid Social

San Francisco, CA (On-site)

$130K/yr – $175K/yrMid LevelFull time

Posted 6 months ago

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Job Summary

Drive paid social demand generation across LinkedIn, Reddit, and related channels with end-to-end optimization and cross-functional alignment.

Own end-to-end paid social optimization across LinkedIn, Reddit, and Meta to drive higher-quality leads.
Must-have: Hands-on B2B demand gen and in-platform bid/audience testing experience.
Standout: Cross-functional collaboration with RevOps, Sales, and external partners to align journeys and reporting.

Job Description

Responsibilities

Own the relentless optimization of our campaigns across LinkedIn, Reddit, and other channels, ensuring we get the most from every dollar invested.
Refine audience targeting, bidding strategies, and creative testing across platforms.
Work closely with RevOps and vendor partners to ensure the user journey is trackable, reporting is clear, and automations between ads, web, and email are delivering qualified leads.
Audit all active paid social campaigns and user journeys - from ad impression to form-fill - to identify optimization recommendations.
Implement adjustments that reduce cost-per-lead by 25%, while improving click-through and engagement rates to drive higher-quality traffic to our site.
Launch experiments that reflect segmented audience needs (by industry, title, behavior).
Drive consistent delivery of 200+ high-intent leads per month, while holding to a competitive cost-per-acquisition.
Expand influence across upper-funnel channels to improve brand awareness and increase direct and organic lift.
Showcase how our paid social strategy is a competitive advantage - with aligned ad targeting, messaging, landing experiences operating as one connected path for the user.
Your day-to-day: 60% of your time hands-on optimizing campaigns, 30% analyzing data and reporting insights, and 10% communicating how marketing efforts are driving revenue.

Requirements

Hands-on B2B demand generation experience – whether at an agency or in-house
Adept at making in-platform optimizations, adjusting bids, building audiences, and testing new approaches to improve cost-efficiency and conversion
Experience collaborating with RevOps, Sales, and external partners to improve targeting, segmentation, and lead quality
Ability to optimize across Reddit, LinkedIn, and Meta as a connected system, not standalone channels
Understanding of the nuances of long sales cycles and complex buyer journeys
Experience managing paid social campaigns on LinkedIn, Reddit, Meta

Meter Corp Limited

Meter Corp is a Meter Asset Provider and meter asset management company based in the UK specialising in the smart meter market. Meter Corp funds projects of all types, providing innovative solutions that reduce costs and increase management control.

Founded in 2015

Camberley, England, GBR

3 employees

www.metercorp.com