Responsibilities

• Execute and scale retargeting campaigns to drive repeat retailer purchases and improve retention, while maintaining strict efficiency goals.
• Assist in the day-to-day operations of our paid social program to analyze daily campaign performance and explore optimization opportunities (e.g. creatives, bidding, landing pages) in order to hit weekly KPI targets focused on maximizing user growth while maintaining efficient acquisition costs
• Lead the execution of new high-impact pilot growth projects that require quick implementation and are not yet a part of our evergreen programs.
• Identify opportunities to leverage AI and automation tools to streamline campaign processes, reporting and experimentation workflows.
• Collaborate with cross-functional teams to tackle a variety of challenges including troubleshooting tracking issues, coordinating with creative teams, and identifying resourceful, data-driven solutions to achieve KPI goals.

Requirements

• 3-5 years direct, hands-on experience managing medium scale campaigns on Meta and other paid social channels with focus on optimizing for down-funnel metrics.
• Strong understanding of paid marketing metrics (CPM, CTR, CVR) and the appropriate levers to pull in different scenarios
• Proficiency with marketing automation tools for optimizing and making bulk campaign changes (e.g. Smartly, Hunch, Omneky)
• Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
• Experience using AI and automation to improve workflows and output quality such as campaign QA and analytics
• Track record as a fast learner with a knack for creative and technical solutions.
• Familiarity with AB testing and incrementality testing
• Experience using paid marketing for retargeting and reengagement a strong plus
• Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus

Preferred

• Experience managing a cross-border program is a plus
• Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
• Experience using paid marketing for retargeting and reengagement a strong plus
• Familiarity with AB testing and incrementality testing
• Experience in managing medium scale campaigns on Meta and other paid social channels with focus on optimizing for down-funnel metrics
• Experience using AI and automation to improve workflows and output quality such as campaign QA and analytics
• Track record as a fast learner with a knack for creative and technical solutions
• Proficiency with marketing automation tools for optimizing and making bulk campaign changes (e.g. Smartly, Hunch, Omneky)

Benefits

• We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
• We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
• We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
• We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.