Growth Marketing Manager: Paid Media

New York City, NY (Hybrid)

$65K/yr – $100K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end paid media effort for a mixed-vertical client slate, turning brand goals into scalable paid social/search activations, with a bias toward experiments, CPA/ROAS targets, and cross-channel coordination.

Brand and campaign ownership across B2B, Healthcare, and D2C with hands-on optimization and KPI-driven outcomes.
Scale creative solutions that lift efficiency and lift across paid social and paid search as a cohesive unit.
Lead experiments and multivariate tests to improve CPA, ROAS, CPL and other growth metrics while staying aligned with client goals.

Job Description

Responsibilities

Own brand outcomes from strategy to campaign/ad set/ad launches for a portfolio of clients across verticals (B2B, Healthcare, D2C)
Develop creative solutions that scale their Paid Media efforts efficiently
Become an expert on our clients' brands and goals and develop creative solutions that scale their Paid Media efforts efficiently
Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape
Lead experiments and multivariate testing to continuously improve performance for managed channels
Hands-on-keyboard experience managing campaign setup, targeting, bidding, and ongoing optimization to hit CPA, ROAS, CPL and other growth goals
Spend at least 7 figures in ad spend ($1 million - $10 million minimum) across your career
Fundamental understanding of how Paid Social and Paid Search work together and within the broader landscape of Digital Marketing

Requirements

Minimum 3+ years of experience of Paid Social (Meta platforms, LinkedIn, TikTok, Reddit)
Minimum 3+ years of experience of Paid Search (Google ads and Bing ads)
CRO experience is a nice to have. If you are not proficient yet we will give you opportunities to learn it on the job
Hands-on-keyboard experience managing campaign setup, targeting, bidding, and ongoing optimization to hit CPA, ROAS, CPL and other growth goals
Lead experiments and multivariate testing to continuously improve performance for managed channels
Spent at least 7 figures in ad spend ($1 million - $10 million minimum) across your career
Fundamental understanding of how Paid Social and Paid Search work together and within the broader landscape of Digital Marketing
You are analytical and obsessed with achieving client KPIs
Strong attention to detail
Highly competent with excellent written and verbal communication skills
Ability to balance competing priorities and hold stakeholders accountable

Preferred

CRO experience is a nice to have. If you are not proficient yet we will give you opportunities to learn it on the job

Benefits

Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
Health First: Premium Medical, Dental & Vision Coverage
Flex Work Environment: hybrid at HQ and remote globally
Set Up Shop: Home Office Stipend
Recharge Anytime: Unlimited PTO Plan
Family First: Paid Parental Leave Plan
Secure Your Future: 401(k) Plan with Employer Matching
Level Up: Mentorship & Career Growth Support
Always Be Learning: Access to Top-tier Resources & Industry Experts
Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
Grow With Us: Endless Opportunities to Lead & Succeed
Keep on Shining: Ongoing Employee Development Programs
EEO & Compensation Transparency: pay transparency and equity statements

NoGood

3.7 Glassdoor

NoGood: The new good; exceeding expectations and setting the new standard in growth and performance marketing. We were never able to find the marketing team we wanted, so we built it — one expert at a time. Born in New York City, we are a team of growth leads, creatives, engineers, and data scientists who help unlock rapid growth for the world’s most iconic brands and fast-growing VC-backed startups. NoGood is recognized by TechCrunch as a verified expert growth marketing agency.

Founded in 2016

New York, New York, US

82 employees (51 in marketing)

nogood.io

56% recommend to a friend