Growth Marketing Manager, Paid Demand & ABM

Responsibilities

• Cross-Platform Retargeting to Target Accounts
• Build and run retargeting across LinkedIn, Meta, Vibe, YouTube, display and connected TV for engineers at target accounts who have visited the site, read the docs, watched a launch video or attended an event
• Build person- and company-level audiences from Salesforce and enrichment tools like Clay. Tailor the message by buying committee (engineering leaders, ML and voice engineers, product owners) and by account tier
• Keep target accounts out of mass campaigns where Sales owns the first touch
• Paid ABM for target accounts, both new logos and existing customers we want to expand. This is the core of the role
• Put paid behind our account-based programs: direct mail (run with Sales and BDRs), Vibe audiences, webinar promotion and launch promotion. Each account should hear one story across paid, events, mail and outbound
• Track account-level signals such as ad engagement, site visits, docs activity, sign-ups and API usage, and get warm accounts to the right AE or BDR quickly
• Own geo-targeted paid for our in-person events and field activations, aimed at people at target accounts who haven't engaged with us yet
• Turn our early wins into a repeatable playbook covering audiences, radius and timing, creative, budget, registration tracking and follow-up with Sales
• Report each event's results by account: who registered, who attended, and which accounts were new to us

Requirements

• 4+ years in B2B paid acquisition or demand generation, personally managing six-figure monthly budgets
• A track record in both ABM and conversion marketing. That includes LinkedIn and connected TV awareness programs that measurably moved engagement or pipeline in a named target account list. You've also optimized search and paid social to cost per acquisition, but conversion optimization alone isn't the profile we're after
• Experience running account-based programs on paid channels: cross-platform retargeting, ABM platforms, and paid support for direct mail
• Experience using paid to drive attendance at events, webinars and launches, including geo-targeted campaigns aimed at specific accounts
• Deep, hands-on Google Ads skills: account structure, bidding strategies, conversion setup and search-term management. We treat this as foundational: you'll need it, but it isn't the main job
• Experience at a startup or on a fast-paced, scrappy team where you built campaigns yourself rather than managing an agency
• Experience testing new paid channels and formats, and making clear calls to scale or cut backed by data
• Experience marketing technical, developer-facing products. You can learn an API product quickly and write ads an engineer would click
• Comfortable with conversion tracking, attribution and audience syncing (Google Ads, LinkedIn Campaign Manager, a CDP such as RudderStack or Segment, and enrichment tools such as Clay)
• Data fluency: you can pull and analyze your own numbers with SQL, Looker or similar tools

Preferred

• Experience at a usage-based, API, or developer-focused company
• Experience in AI/ML, voice, speech, or infrastructure products
• Experience with CTV platforms, Reddit Ads, YouTube, or other emerging B2B channels
• Experience with intent data and ABM platforms (Vibe, 6sense, Demandbase, or similar)
• Experience running direct mail programs for target accounts (Sendoso, Reachdesk, or similar)
• Experience running ads for product launches at a high-growth startup with a fast release cadence