Growth Marketing Manager, Paid Demand & ABM

Responsibilities

• Cross-Platform Retargeting to Target Accounts
• Paid Amplification for ABM Programs
• Events & Geo-Targeting
• Channel Experimentation
• Google Ads & Paid Search
• Measurement & AI-Native Workflow
• Own one view of paid and ABM performance, led by account-level results: new engagement in target accounts, event and webinar registrations from those accounts, and pipeline in the target list. Also track spend and cost per activation by channel, campaign and product
• Work with analytics to build that view in Looker and our warehouse so anyone on the team can see it
• Write a short weekly update: results against goals, what's working, what isn't, and what changes next
• Report on the pipeline and revenue your programs source and influence

Requirements

• 4+ years in B2B paid acquisition or demand generation, personally managing six-figure monthly budgets
• A track record in both ABM and conversion marketing. That includes LinkedIn and connected TV awareness programs that measurably moved engagement or pipeline in a named target account list. You've also optimized search and paid social to cost per acquisition, but conversion optimization alone isn't the profile we're after
• Experience running account-based programs on paid channels: cross-platform retargeting, ABM platforms, and paid support for direct mail
• Experience using paid to drive attendance at events, webinars and launches, including geo-targeted campaigns aimed at specific accounts
• Deep, hands-on Google Ads skills: account structure, bidding strategies, conversion setup and search-term management. We treat this as foundational: you'll need it, but it isn't the main job
• Experience at a startup or on a fast-paced, scrappy team where you built campaigns yourself rather than managing an agency
• Experience testing new paid channels and formats, and making clear calls to scale or cut backed by data
• Experience marketing technical, developer-facing products. You can learn an API product quickly and write ads an engineer would click
• Comfort with conversion tracking, attribution and audience syncing (Google Ads, LinkedIn Campaign Manager, a CDP such as RudderStack or Segment, and enrichment tools such as Clay)
• Data fluency: you can pull and analyze your own numbers with SQL, Looker or similar tools

Preferred

• Experience at a usage-based, API, or developer-focused company
• Experience in AI/ML, voice, speech, or infrastructure products
• Experience with CTV platforms, Reddit Ads, YouTube, or other emerging B2B channels
• Experience with intent data and ABM platforms (Vibe, 6sense, Demandbase, or similar)
• Experience running direct mail programs for target accounts (Sendoso, Reachdesk, or similar)
• Experience running ads for product launches at a high-growth startup with a fast release cadence