Head of Growth
SkillCat
USA (Remote)
$150K/yr - $250K/yrIn-houseFull-timeSenior level
9 hrs ago
Growth Marketing Manager - Paid Channels
San Francisco, CA (On-site)
$145K/yr – $185K/yrSenior Level4+ years expFull time
Posted 3 months ago
Job Summary
Own paid channel strategy and experimentation with a test-and-learn mindset across Search, Social, and more, while tying spend to CPA targets and incremental lift.
- Paid Channel Ownership: plan, launch, and optimize across major platforms with ongoing creative and bidding tests.
- Measurement & Optimization: weekly performance reviews, anomaly detection, and incrementality framing with analytics support.
- Cross-Functional Collaboration: align with product marketing and brand to coordinate messaging, landing pages, and offers so paid and organic work together.
Job Description
Responsibilities
- Paid Channel Ownership (60%) – Own strategy, execution, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display, and Affiliate.
- Manage budget allocation across channels to hit CPA, CPR, and whale activation targets.
- Build, launch, and iterate on campaigns with a bias toward testing — creative, audience, bidding strategy, landing page, and offer.
- Partner with the creative team to brief, evaluate, and iterate on ad assets; use performance data to guide creative decisions (not just aesthetic ones).
- Lead audience strategy, including prospecting, lookalike, retargeting, and suppression logic across platforms.
- Measurement & Optimization (25%) – Own paid channel reporting: weekly performance reviews, monthly channel recaps, and ongoing anomaly detection.
- Collaborate with data and analytics to build incrementality measurement frameworks; understand the difference between attributed and causal performance.
- Manage and improve tracking infrastructure in partnership with engineering — UTMs, pixel health, event-level data quality.
- Develop a test-and-learn roadmap; document results and share learnings across the team.
- Cross-Functional Collaboration (15%) – Partner with product marketing on messaging, landing page strategy, and offer testing.
Found
Found is one of the largest telehealth weight care providers in the U.S. having conducted close to 1M clinical consults. Our evidence-based metabolic care platform is transforming how obesity and diabetes are treated and managed. Through one-to-one clinical care, nutritional guidance, behavioral support, and lifestyle interventions, we help members take back control of their health journey cost-effectively.Our program goes beyond the tired "eat less, move more" mindset. Our expert providers dig deep into every member’s medical history to uncover the root causes of their weight challenges, offering personalized, compassionate care that results in sustainable health outcomes.Found helps employers ignite a culture of employee wellness that focuses on prevention, not reaction, through personalized metabolic care that manages obesity and diabetes.
Salaries
Posted range
$145K/yr – $185K/yr
Taken straight from the job posting.
Links
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