Growth Marketing Manager, North America

Responsibilities

• Manage Perk's paid search campaigns across Google Ads and Microsoft Advertising in North America, owning bid management, budget pacing and campaign optimisation.
• Run regular search query analysis, keyword expansion and negative keyword management to keep the account efficient and clean.
• Use data-driven optimization to iterate continuously on efficiency and results across key metrics, from in-platform performance to online and offline conversions.
• Create, monitor and analyse A/B tests on ad copy and landing pages.
• Run competitor and industry analysis to find opportunities to improve campaigns.
• Report to management and key stakeholders with regular performance updates and monthly reporting.
• Partner with the SEO team on AEO (Answer Engine optimization) initiatives, so that Perk is found and cited by AI answer engines for the travel and spend topics that matter to our buyers.
• Use paid search data (converting queries, competitor terms, landing page performance) to inform AEO priorities and content.
• Test and report on how AI-driven search features, including AI Overviews and Google's AI Max, change performance and user behavior.
• Embrace AI tools in your day-to-day workflow, from ad copy and keyword research to performance analysis, and help the team adopt new ways of working as our AI capabilities evolve.

Requirements

• 4+ years of hands-on experience managing paid search campaigns, in-house or at a digital agency.
• Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing.
• Proficient use of Google Ads Editor and/or Microsoft Advertising Editor.
• Experience managing B2B lead generation campaigns at scale.
• Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies.
• Proven track record of delivering (or overachieving) against growth targets and quarterly OKRs.
• Experience with conversion tracking, tag management (e.g. Google Tag Manager) and attribution.
• Analytical proficiency: comfortable in Google Analytics, Looker or similar tools, and skilled in MS Excel / Google Sheets.
• Analytical mindset: you turn campaign data into clear actions and learnings and share them with the wider team.
• Strategic yet hands-on: you move between high-level planning and day-to-day execution.

Preferred

• Experience with AEO and an understanding of how AI answer engines find and cite sources.
• Basic knowledge of SEO and how it relates to paid search strategy.
• Previous experience at a B2B SaaS company or high-growth startup.
• Experience in Travel, FinTech or expense management.
• Experience designing full-funnel B2B campaigns that connect brand awareness to demand generation and pipeline.
• Familiarity with CRM and marketing automation tools such as Salesforce or Marketo.

Benefits

• Receive competitive compensation and equity ownership in Perk
• Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
• Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
• Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
• Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
• Plan for your future with our 401(k) plan with company matching contributions
• Care for your furry friends through partner discounts on pet insurance
• Join our unforgettable Perk events, including our spectacular annual summer party
• Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
• Focus on your family with 12-16 weeks’ paid parental leave