Growth Marketing Manager, New Client Acquisition at sundays studio | New York City, NY | $90K/yr – $95K/yr

sundays studio

Growth Marketing Manager, New Client Acquisition

New York City, NY (On-site)

$90K/yr – $95K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the location-focused growth engine for Sundays, driving new client bookings and revenue by optimizing local paid media, SEO, landing pages, and the booking funnel across studio locations.

Local Growth Execution: Manage Google Ads, paid search, and local campaigns to maximize bookings and reduce CAC by neighborhood.
Channel & Landing Optimization: Improve Google Business Profile, local SEO, and neighborhood landing pages to lift visitor-to-appointment conversion.
Cross-Functional Activation: Collaborate with retention and referral programs to convert first visits into repeat bookings and measurable revenue growth.

Job Description

Responsibilities

Own the marketing system that drives new client growth by location.
Drive qualified new client acquisition for each sundays studio location
Manage and optimize Google Ads, paid search, and local paid campaigns
Improve local SEO and Google Business Profile performance for each studio
Build and test neighborhood-specific landing pages and offers
Track new client bookings, CAC, conversion rate, and revenue by channel
Identify which services, offers, neighborhoods, and keywords drive the best new clients
Improve website and booking funnel conversion from visitor to appointment
Partner with the retention/email team on first-time client follow-up, rebooking, and package conversion
Create referral and first-time-client campaigns that bring measurable bookings

Requirements

5–7+ years in growth marketing, performance marketing, or local digital marketing
Experience with local service businesses, beauty, wellness, fitness, med spa, salon, hospitality, or multi-location retail strongly preferred
Strong Google Ads and local SEO experience
Comfortable with Google Business Profile, GA4, landing pages, UTM tracking, and reporting
Experience driving booked appointments, leads, reservations, or in-store visits
Analytical, practical, hands-on, and able to turn data into action quickly
Understands that growth means bookings, conversion, repeat visits, and revenue — not just traffic

sundays studio

sundays is a nail care brand that focuses on wellness. While in nail school, Amy felt strongly about creating a non-toxic, salon-quality product that was safe for both clients and employees. She founded sundays on the values of individuality, simplicity, and wellness. sundays is committed to taking care of your mind and body. With a loyal community and extensive press coverage by Allure, Forbes, and Elle, sundays is recognized for their 10-free non-toxic, cruelty-free, and vegan nail care products. At their studios, they pioneered the 2-in-1 Guided Meditation + Nail Treatment combination service that helps with focus, memory, increased confidence, and overall wellness.

Founded in 2017

New York, New York, USA

12 employees

www.dearsundays.com