Responsibilities

• Integrated new-client acquisition
• Build a quarterly acquisition plan across paid, organic, influencer, referral, partnership, email, and experiential channels.
• Develop location-specific campaigns based on neighborhood, studio capacity, client profile, and business needs.
• Identify the strongest channels for each studio and allocate budget accordingly.
• Improve the customer journey from first discovery through completed booking.
• Manage and optimize Google Ads, paid search, and local paid campaigns.
• Improve local SEO and Google Business Profile performance for each studio.
• Develop and test neighborhood-specific landing pages, offers, and booking journeys.
• Improve website-to-booking conversion.
• Track new-client bookings, CAC, conversion rate, revenue, and return by channel.

Requirements

• 5–7+ years in growth marketing, performance marketing, strategic partnerships, business development, or local acquisition
• Experience growing a multi-location service, beauty, wellness, fitness, med spa, salon, hospitality, or retail business
• Strong knowledge of Google Ads, local SEO, Google Business Profile, GA4, landing pages, UTM tracking, and conversion reporting
• Experience developing brand partnerships, local collaborations, influencer campaigns, or referral programs
• Demonstrated ability to turn campaigns and relationships into appointments, leads, reservations, or in-store visits
• Comfortable conducting outreach, developing relationships, negotiating opportunities, and following up
• Strong analytical skills and the ability to translate data into practical action
• Experience coordinating internal teams, agencies, creators, and external partners