Growth Marketing Manager - Mobile App at TP-Link | Irvine, CA | $140K/yr – $165K/yr

TP-Link

Growth Marketing Manager - Mobile App

Irvine, CA (Hybrid)

$140K/yr – $165K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own growth marketing for freemium mobile apps, driving activation, conversion, and subscription revenue.

Own the freemium-to-paid conversion across mobile apps and lifecycle messages.
5+ years in growth or lifecycle marketing for mobile apps.
Experience running experiments to lift activation, retention, and LTV.

Job Description

Responsibilities

Own the freemium-to-paid conversion strategy across our mobile apps
Develop and execute lifecycle marketing campaigns across in-app messaging, push notifications, and email
Build segmentation strategies based on user behavior, device usage, and engagement patterns
Optimize onboarding flows, upgrade prompts, and paywall messaging to increase conversion rates
Design and run experiments to improve trial activation, conversion, retention, and LTV
Analyze user journeys and identify drop-off points across the conversion funnel
Partner with product, engineering, and analytics teams to implement and scale growth initiatives

Requirements

Bachelor’s degree in Business, Marketing, or a related field, required.
5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth
Experience working with freemium or subscription-based products
Experience converting existing users into paid subscribers
Experience working with mobile apps or digital platforms
Demonstrated ability to drive measurable growth outcomes

Preferred

Experience with lifecycle marketing and mobile analytics platforms such as Braze, Amplitude, Mixpanel, Firebase, Iterable, Customer.io
Experience running A/B testing and experimentation programs
Ideal Candidate Background - Consumers technology
Ideal Candidate Background - Smart home / IoT
Ideal Candidate Background - Mobile subscription apps
Ideal Candidate Background - SaaS platforms
Ideal Candidate Background - Streaming or digital services
Ideal Candidate Background - Connected device ecosystems
Cross-Functional Collaboration - This role works closely with: Product teams to align lifecycle messaging with product capabilities, Analytics teams to identify growth opportunities, Engineering teams to implement in-app engagement campaigns

Benefits

Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay review
Health and wellness benefits, including free gym membership
Quarterly team-building events

TP-Link

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Founded in 1996

Irvine, California, USA

8.5K employees (550 in marketing)

www.tp-link.com