Responsibilities

• Influencer & Creator Marketing (Primary Function) - Identify, source, and recruit creators across TikTok, YouTube, Instagram, and Facebook; Build relationships with micro‑influencers, UGC creators, and niche content creators; Manage outreach campaigns using scripts, personalization, and follow‑ups; Negotiate partnerships, deliverables, and compensation structures; Coordinate content briefs, messaging, and brand guidelines; Track creator performance, engagement, and conversions; Maintain an active pipeline of 12000+ creators/ month at all times.
• Affiliate Program Management - Recruit affiliate marketers and content creators in the U.S. and Canada; Onboard new affiliates and provide them with links, assets, and messaging; Monitor affiliate performance, clicks, leads, and conversions; Optimize affiliate funnels and messaging angles; Run monthly affiliate challenges, incentives, and bonus programs; Build a scalable affiliate engine that drives predictable revenue.
• Social Media Growth Strategy - Develop growth strategies for TikTok, YouTube Shorts, Instagram Reels, and Facebook; Identify trending content formats, hooks, and viral angles; Collaborate with the internal content team to repurpose creator content; Analyze platform trends and adjust strategy weekly; Maintain a consistent posting and distribution schedule.
• Creator & Affiliate Operations - Maintain CRM or tracking sheets for creators and affiliates; Ensure all deliverables are submitted on time; Track KPIs: Creator output; Engagement; Click‑through rates; Affiliate conversions; Revenue generated; Provide weekly performance reports to leadership.
• Experimentation & Growth Initiatives - Test new creator niches, content angles, and outreach strategies; Experiment with new platforms (Snapchat Spotlight, Pinterest, LinkedIn creators); Identify opportunities to scale creator‑driven growth; Build repeatable systems for creator onboarding and activation

Requirements

• 3–5+ years in: Influencer marketing
• 3–5+ years in: Affiliate marketing
• 3–5+ years in: Social media growth
• 3–5+ years in: Creator partnerships
• 3–5+ years in: UGC management
• Proven track record of scaling creator or affiliate programs.
• Strong English (C1+ level)
• Excellent communication and negotiation skills
• Deep understanding of TikTok, YouTube Shorts, IG Reels, and Facebook content ecosystems
• Ability to manage 12000+ creator relationships simultaneously

Preferred

• AI tools for outreach, content briefs, and analysis
• Experience with influencer platforms (TikTok, etc)
• Experience with CRM tools (HubSpot, Airtable, Notion, GoHighLevel)