Responsibilities

• Develop and execute integrated marketing plans aligned with Leaves business objectives, pipeline goals, and revenue targets.
• Drive demand generation through a mix of digital marketing, account-based marketing (ABM), webinars, events, content marketing, nurture programs, partner initiatives, and other growth-focused tactics.
• Partner with sales leadership to identify target audiences, prioritize opportunities, and align marketing programs to business goals.
• Develop and optimize buyer-centric campaigns that engage prospects and customers throughout the marketing and sales funnel.
• Collaborate with product marketing, content, digital, events, and other cross-functional teams to execute integrated campaigns that drive awareness, engagement, and pipeline growth.
• Support coordinated outreach and account engagement programs in partnership with sales and business development teams.
• Measure, track, and analyze campaign, funnel, and pipeline performance, leveraging data, analytics, and AI-enabled tools to identify optimization opportunities, improve effectiveness, and maximize return on investment.
• Communicate marketing performance, campaign results, and strategic recommendations to marketing and sales stakeholders.
• Manage program execution and marketing investments to maximize business impact and align with budget objectives.
• Serve as a steward of Alight brand standards, marketing best practices, and strategic growth initiatives.

Requirements

• Bachelor's degree in Marketing , Business, Communications, or a related field, or equivalent combination of education and experience.
• 5+ years of experience in B2B marketing, demand generation, field marketing, growth marketing, or a related discipline.
• Proven experience developing and executing integrated, multi-channel marketing programs that drive measurable pipeline and revenue outcomes.
• Strong understanding of demand generation, account-based marketing, buyer journeys, lead lifecycle management, and funnel optimization.
• Demonstrated ability to build trusted partnerships with sales leaders and cross-functional stakeholders.
• Experience analyzing campaign, funnel, and pipeline performance and translating insights into actionable recommendations.
• Demonstrated ability to leverage AI-powered tools and technologies to improve marketing planning, content development, campaign execution, analytics, workflow efficiency, and business outcomes.
• Knowledge of modern marketing channels and tactics, including digital marketing, email marketing, webinars, events, content marketing, direct mail, and paid media.
• Strategic thinker who can translate business priorities into effective marketing strategies and execution plans.
• Excellent communication, presentation, stakeholder management, and project management skills.

Preferred

• Experience in HR technology, employee benefits, leave administration, human capital management (HCM), payroll, or related industries.
• Experience marketing to HR, benefits, or employee experience decision-makers.
• Familiarity with Salesforce, marketing automation platforms, account-based marketing technologies, and campaign performance reporting tools.

Benefits

• health, dental and vision coverages starting Day One.
• wellbeing programs, retirement plans with contribution matching, generous time off, parental leave, continuing education, and career growth opportunities – all within a thriving global organization.